Firestone brand launches new European website for tyre end users
Bridgestone has announced the launch of a new European website for the Firestone brand. The website hopes to attract the attention of end users with improved navigation and imagery to reflect the desired brand image for Firestone. “We designed this new Firestone website from the consumer point of view” says Jean-François Callier, trade marketing, Bridgestone Europe. “The content reflects what motorists want to find on a site and we provided the structure and flow to make their search as easy as possible.”