Bridgestone Archives - Page 125 of 275 - Tyrepress

Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

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Bridgestone event honours staff innovation

For more than 30 years Bridgestone Americas has celebrated the ingenuity of its employees at the Annual Bridgestone Americas Inventors Night. This year’s event recognised the innovative efforts of 86 employees, whose work led to 74 United States patents being issued in 2010 and the development of numerous trade secrets. These 74 patents, the tyre maker notes, are numerically sufficient to rank Bridgestone Americas in the top 300 organisations worldwide to be granted US patents according to the Intellectual Property Owners annual rankings.

17th June 2011/by Tyrepress Editors

F1 innovations give “significant advantage” to Bridgestone UHP S001 Potenza

As a tyre supplier to Formula One for the last 14 years, Bridgestone has been developing ultra high performance technologies at the pinnacle of motorsport. While the technologies used in the development of F1’s slick, wet and intermediate tyres clearly do not cross over to road-going equivalents immediately, Andy Dingley, communications manager at Bridgestone UK, argues that the Japanese manufacturer’s experiences have given it a significant fillip in terms of the technologies available to its road-going UHP Potenza range, in addition to the marketing benefits associated with the brand’s exposure.

16th June 2011/by Tyrepress Editors

Bridgestone Eco-Rally to return July 31

Following a successful 2010, the Bridgestone Eco-Rally returns this year in association with Start. This year the eco-friendly vehicles participating in the event will traverse a new route that begins in Broad Street, Oxford and finishes at The Mall in London after taking in a pit stop at the BRE Innovation Centre in Watford. This year’s Bridgestone Eco-Rally takes place on July 31 and culminates with a free to attend green transport exhibition. Counted amongst the vehicle manufacturers that have already signed up to this year’s event are Mitsubishi, Volvo, Aston Martin, Lotus, Nissan, Ford, Tesla and Honda. Bridgestone also states that a host of celebrities – who will be named at a later date – will drive the vehicles.

15th June 2011/by Tyrepress Editors

Bridgestone now supplying Indian market with local TBR production

Truck and bus tyre production has commenced at Bridgestone’s Indore factory in India’s Madhya Pradesh State. The Bridgestone India facility, which has been producing passenger car tyres since 1998, was expanded to cater for the country’s growing demand for truck and bus radials through an Rs 1,700 million (£22.8 million) investment. Bridgestone India anticipates producing around 200 TBR tyres per day at the plant by the end of this year and twice that number by mid-2012.

15th June 2011/by Tyrepress Editors

Prolonged Canadian GP provides Pirelli F1 “highlight”

Pirelli motorsport director Paul Hembery has labelled the much-delayed and exciting closing stages of a sodden Canadian Grand Prix “one of our highlights of the year so far” as Jenson Button applied just enough pressure to draw a mistake from Sebastian Vettel on the final lap to take victory for the McLaren team. The Grand Prix provided a showcase for Pirelli’s PZero Orange full wet and its Blue intermediate tyres. Button survived a collision with teammate Lewis Hamilton – who had previously made contact with Mark Webber in his attempts to be aggressive – a drive-through penalty, and five pit stops to win, and had at one point occupied 21st place. The early strategy calls in constantly changing conditions helped Button win one of the most action-packed races of the year.

13th June 2011/by Tyrepress Editors

Stoner dominates on Bridgestone wet tyres at soaked Silverstone

Casey Stoner completed an excellent victory in very wet conditions at the British MotoGP Grand Prix at Silverstone, ascending in the process to top the World Championship. Heavy rain left standing water on the circuit, testing Bridgestone’s wet tyres, while spray reduced visibility at the first fully-wet race since the Malaysian Grand Prix at the end of 2009. Ben Spies, Jorge Lorenzo and Marco Simoncelli all crashed out whilst running towards the front, while Colin Edwards completed a remarkable recovery, finishing third after breaking his collarbone nine days earlier during the opening day of the Catalunya Grand Prix.

13th June 2011/by Tyrepress Editors

Chiswick First Stop dealer revamps outlet on high performance demand

A Chiswick-based tyre dealership has diversified to capitalise on its recent success in the high performance segment. Iverson Tyres realised a trend of more customers wanting HP tyres, while fewer were visiting for MOTs and servicing. The company says it underwent an extensive retail development programme, supported by Bridgetone’s First Stop network, to re-focus the company. Iverson Tyres is now a “High Performance Fast Fit Tyre Centre”, combining premium brand tyres with improved in-store customer service, the company says. Bridgestone is also helping the dealership develop its website with a view to generating increased e-Commerce.

10th June 2011/by Tyrepress Editors

Bridgestone Battlax bike tyre awarded Motorrad honours

Following its victory in the German PS motorcycle sports magazine tyre tests on 5 May, Bridgestone’s Battlax BT-016 Pro Hypersport is back on the podium again, singled out by Germany’s Motorrad magazine as the “best motorcycle sports tyre in the rain” and joint overall winner of its 2011 sports tyre test. Motorrad tested two 2011 newcomers, including the redesigned Battlax BT-016 Pro, against the best tyres from 2010 in a comparative evaluation of 180/55 tyres on a Honda CBR 600RR on the race circuit, open road and wet track.

10th June 2011/by Tyrepress Editors

UK vehicle industry boosted by £500 million BMW investment

Britain’s vehicle manufacturing industry has received welcome news from BMW, whose plan to invest £500 million in its Mini assembly plant in Oxford plus in its Swindon and Birmingham sites will safeguard some 5,000 UK jobs. The German manufacturer announced this investment during a Downing Street meeting between leading vehicle manufacturers and the Prime Minister. During the meeting, Mr. Cameron told industry representatives that “we really want to see the automotive industry flourish and we are determined to do the things to help it succeed.”

10th June 2011/by Tyrepress Editors

Servicing Stop branches out into online tyre retailing

Servicing Stop, the online vehicle servicing company that gained national prominence through its founders’ appearance on BBC Two’s ‘Dragons’ Den’ in 2009, has entered the online tyre retail business with its new website, Good4tyres.co.uk. In announcing the new venture’s launch, Servicing Stop states this will be “another customer centric endeavour” from entrepreneurs Oly and Toby Richmond.

8th June 2011/by Tyrepress Editors

New marketing role to oversee Bridgestone Americas’ consumer business

A new position – chief marketing officer – has been created at Bridgestone Americas Tire Operations, and as of June 6 Philip Dobbs is serving in this role. Dobbs takes on responsibility for leading the development and implementation of an integrated marketing strategy for the company’s U.S. & Canada Consumer Tire division and for ensuring consistency between the strategy and Bridgestone’s brand image.

7th June 2011/by Tyrepress Editors

Stoner triumphs in tricky conditions at Catalunya

Casey Stoner used the harder rear compound Potenza to win from second on the grid for the Repsol Honda Team ahead of Jorge Lorenzo and Ben Spies in a double podium for the Yamaha Factory Racing team. The Catalunya Grand Prix weekend was punctuated by rain showers, and heavy rain overnight left the circuit soaked for the morning’s warm-up session, which was the first time this season that Bridgestone’s hard compound wet tyres have been used. The circuit dried through the day however and the MotoGP race was run in the dry, although rain threatened at the midway point of the race and the white flags came out as drops fell in the last sector of the circuit.

6th June 2011/by Tyrepress Editors

Bridgestone to invest in Costa Rica production and services

International News

Two planned investments will increase Bridgestone’s presence in Costa Rica: The local subsidiary of Bridgestone Americas Tire Operations (BATO), Bridgestone de Costa Rica, has announced the company’s new Financial Shared Services Center for the Latin American Region is to be located in the Central American country. Bridgestone also confirmed it will invest US$70 million in its La Ribera de Belen tyre factory in Heredia province over the next five years.

6th June 2011/by Tyrepress Editors

Bridgestone Europe announces Q3 price rises

A further round of price increases will be implemented by Bridgestone Europe during the third quarter of 2011. The tyre maker states that, starting July 1, prices for truck and bus radials will rise by an average of 12 per cent, agricultural, off-road tyres and retreads by an average of eight per cent, while an increase averaging five per cent is planned for passenger car, 4×4, light commercial vehicle and motorcycle tyres.

6th June 2011/by Tyrepress Editors

Bridgestone previews Catalan MotoGP

Bridgestone will take its medium and hard front and asymmetric rear slick compounds to the Circuit de Catalunya for the 5 June running of the Catalan Grand Prix, MotoGP’s fifth round of the 2011 season. The tyre manufacturer anticipates one of the toughest races of the year for its rear tyres because of the very high tyre temperature generated by the predominantly right-handed layout of the circuit; it has eight right-handers, most of which are fast and flowing. It is specifically turn three and the last three corners that generate the high rear tyre temperature as they are fast and long and the tyres spend a lot of time leant over on their right side. Turn three is also uphill so riders open the throttle earlier to maximise drive on the incline.

1st June 2011/by Tyrepress Editors