Reifen Müller expands its mould cure retreading operation
Companies wishing to survive as retreaders these days either need to find a profitable niche where few competitors exist and margins are high or they must have the absolute will to follow current market trends and the ability to invest. A factor particularly responsible for changing the market is the growing demand for premium retreads by professionally managed fleets – the new tyre industry is a driver of this change. Therefore small and medium-sized retreading firms must make an effort to retain sufficient business. A real-life example of a company that is thriving despite the market changes is Bavaria, Germany based Reifen Müller.