Bridgestone title sponsor of ‘Russian Cup’ football championship
Title sponsorship for a major Russian football event will feature a familiar name this year – on July 15 Bridgestone Corporation announced the Bridgestone brand will serve as title sponsor of the Russian Football Union’s Russian Cup during the 2011-12 season. The nationwide football tournament will be officially titled the “Bridgestone –Russian Cup” will continue until May 2012. Premier league teams, who compete in the event alongside first division, second division and amateur clubs, begin their participation with the 1/16 finals that begin on July 17. The tournament’s winner will represent Russia in the UEFA Europa League.