Bridgestone ‘encouraged’ by top car tyre pence per mile
Bridgestone has called for context to be taken into consideration in response to Michelin’s decision to release fleet car tyre wear data that pointed to its tyres lasting the longest. For its part Bridgestone has added further detail, which the company believes shows that its tyres offer the best pence per mile. The tyre manufacturer came to this conclusion by taking Michelin’s own mileage figures and factoring in third party sell-out pricing data produced by Encircle marketing. According to this calculation, when mileages are divided by the initial purchase cost Bridgestone tyres come out on top.