Bridgestone Archives - Page 111 of 278 - Tyrepress

Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

Tag Archive for: Bridgestone

Bridgestone ‘encouraged’ by top car tyre pence per mile

Bridgestone has called for context to be taken into consideration in response to Michelin’s decision to release fleet car tyre wear data that pointed to its tyres lasting the longest. For its part Bridgestone has added further detail, which the company believes shows that its tyres offer the best pence per mile. The tyre manufacturer came to this conclusion by taking Michelin’s own mileage figures and factoring in third party sell-out pricing data produced by Encircle marketing. According to this calculation, when mileages are divided by the initial purchase cost Bridgestone tyres come out on top.

15th June 2012/by Tyrepress Editors

Bridgestone OE on new 3 Series

BMW has selected Bridgestone tyres as original equipment for the new BMW 3 Series model. A combination of standard touring and Run Flat Technology (RFT) tyres have been selected to run across the BMW 3 series range. With a strong focus on safety and balanced performance, the chosen tyres have been introduced to the European market for 2012.

15th June 2012/by Tyrepress Editors

Michelin releases passenger car tyre wear data

While talk of the new tyre labelling rules remains a hot topic, Michelin has released data showing that its products last the longest. Of course treadwear isn’t mentioned on the new label, but Michelin’s long-term survey of a FN50 fleet recorded every tyre change mileage on its vehicles over the last six years for its most popular car, the Ford Focus. Interestingly the company has also reported the results of leading premium competitors Bridgestone, Continental and Pirelli.

14th June 2012/by Tyrepress Editors

Bridgestone-shod “banger” completes “gruelling” Crumball Rally

Jon Powell has completed the epic Crumball Rally across Europe on a set of Bridgestone Turanza tyres, raising £2,000 for the Friends of Kennel Lane School in Berkshire, where his son is a pupil. Designed to be a low cost event, encouraging drivers to complete the course in a £200 ‘banger’, the Rally ran over three days from 10-12 May. In addition to supplying Powell with the rubber that would see him through the event, Bridgestone also made a £250 donation to his fund.

13th June 2012/by Tyrepress Editors

Bridgestone in Britain for Silverstone MotoGP race

Bridgestone will bring its soft and medium front slicks and medium-soft, medium (asymmetric) rear slicks to Britain as it looks to provide the high-speed stability and warm-up performance necessary for good tyre performance at Silverstone. The manufacturer and sole tyre supplier to the series says Silverstone’s speed and susceptibility to cold weather make it one of the most challenging circuits on the calendar in terms of tyre development. With rain a distinct possibility, the brand’s wet tyre soft (main) and hard (alternative) compounds may also come into play.

12th June 2012/by Tyrepress Editors

OE key to Bridgestone’s high performance portfolio

Competition in the high performance tyre market is growing as second line and budget brands bring aggressive performance patterns and larger diameter sizes to market. Established premium tyre makers, who previously had the market all to themselves, now share the performance segment with an abundance of lower-priced products. How can a premium tyre maker maintain its market share in such an environment?

8th June 2012/by Tyrepress Editors

2012 TAFF Nominations announced

Now the nomination process is over, the NTDA has published details of who is in the running for the 2012 Tyre and Fast Fit Awards’ tyre environment, manufacturer, wholesaler, aftermarket supplier and industry advertiser of the year awards.

1st June 2012/by Tyrepress Editors

Bridgestone marks Bari plant’s half-century

Bridgestone recently celebrated the 50th anniversary of its Bari plant in Italy. The tyre maker held an open day for employees and more than 700 attendees, and festivities were attended by local management and Ryutaro Ishii, senior vice-president Manufacturing Bridgestone Europe. During the event, Bridgestone presented awards to long-serving employees and also celebrated 2.5 million work hours with “zero accidents” at the plant.

1st June 2012/by Tyrepress Editors

Michelin maintains top position in Japan winter tyre survey

For the ninth consecutive year, Michelin has topped the J.D. Power Asia Pacific 2012 Japan Winter Tire Customer Satisfaction Index Study. Out of a possible 1,000 points, Michelin beat nine other brands with a score of 644, 30 points ahead of second-placed Bridgestone. The J.D. Power study was based on responses from 7,461 vehicle owners who purchased new winter tyres for their car between May 2009 and February 2012 and who are still using these tyres. The study was fielded in February 2012 and measured customer satisfaction with winter tyres by examining six key factors: tyre performance in snow-covered road conditions, performance in icy road conditions, durability/reliability, ride/quietness on dry or wet roads, handling/traction on dry or wet roads and appearance.

1st June 2012/by Tyrepress Editors

Lassa Phenoma centre stage at Reifen 2012

In total Lassa will be showcasing 18 different types of its tyres at the Essen show next week. Phenoma, the latest in Lassa’s ultra high performance summer tyre line up, will be in the spotlight at Lassa’s booth (3-225). Available in all Lassa’s export markets and in 11 popular sizes ranging from 16 to 18 inches in diameter, Phenoma is aimed at the sport and prestige segment. According to the company it has a 2.9m shorter braking distance, 5 per cent better wet handling and 2 per cent better dry handling than its competitors.

31st May 2012/by Tyrepress Editors

Biomass-based synthetic rubber developed by Bridgestone, Ajinomoto

Bridgestone Corporation has announced that, together with Ajinomoto Co., Inc, it has developed polymerised high-cis polyisoprene (IR), a synthetic rubber produced using bio-based isoprene, a substance produced from biomass raw materials using fermentation technology. The partners say they aim to commercialise this synthetic rubber for use in tyres and are proceeding with further research.

31st May 2012/by Tyrepress Editors

Point S takes on network development manager

Earlier this year Point S appointed Dean Dyoss as network development manager. The move was the first of a run investments Point S has begun making into its UK chain and its investment in people. Just over a year since John Cowderoy joined the growing independent retail chain as managing director, he began making strategic appointments designed to help the network flourish in the years to come.

30th May 2012/by Tyrepress Editors

ATS-E wins major DSV trailer tyre deal

ATS Euromaster will service tyres fitted to global transport and logistics specialist DSV’s 7,000-strong European trailer fleet, having secured the major three year contract. ATS Euromaster’s team of mobile technicians will provide complete tyre maintenance, comprising routine tyre safety inspections and any follow-up service work, to up to 1,000 DSV trailers transiting through the UK every day. The company says it will be fitting “premium remould tyres”, supplied predominantly by Vacu-Lug and Encore, to the trailers, replacing a former Bridgestone policy.

29th May 2012/by Tyrepress Editors

From Birmingham to Beijing, on Goodyear tyres

International News, News

Land Rover recently produced its one millionth Discovery vehicle and, to celebrate this milestone and demonstrate the Discovery's versatility and all-round capability, the company decide to send the vehicle on a trip – from Birmingham to Beijing.

For this epic, 50-day, 8,000-mile adventure, Land Rover chose Wrangler DuraTrac tyres for the three vehicles that undertook the daunting journey across more than a dozen countries. The conditions on the way were challenging and varied, including crossing mountains and driving on all sorts of surfaces.

29th May 2012/by Tyrepress Editors

Changeable UK weather calls for adaptable tyre: Bridgestone

Noting the changeable British climate in the month of May alone, Bridgestone UK has once again suggested the benefit of fitting its A001 Weather Control all season tyre. In recent months the unpredictable weather has left motorists battling vastly contrasting conditions in short periods of time. In extreme cases drivers have had to deal with weather ranging from heavy rain, sun, even hail and snow during the same journey. The last week’s hot weather replaced an unusually cold early May, with hail stones battering the Tyrepress.com office window in Stoke-on-Trent earlier in the month.

28th May 2012/by Tyrepress Editors