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Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

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Ryder becomes Bridgestone's largest truck customer

Ahead of the CV show, news has been released that commercial vehicle hire specialist Ryder has extended its exclusive deal with Bridgestone, becoming that company's largest truck customer in Europe.

The contract, which started in March this year has been extended to cover Ryder's expanded network, following its acquisition of Hill Hire in June 2011. Ryder now operates from 29 locations and has an enlarged fleet of more than 24,000 trucks and trailers.

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  2. Translogik gets further tyre tool order from EDP
  3. Bridgestone launches first dedicated Ecopia trailer tyre
  4. Bridgestone shows newest truck tyres at CV Show
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Bridgestone unveils Akron Tech Center

Bridgestone Americas has unveiled its new Americas Technical Center in Akron, Ohio at a grand opening ceremony, Tire Review reports. The $100 million facility, located just down the street from the tyre-maker’s old tech center, houses 450 employees whose jobs are to develop innovative and advanced tyre technologies for the company.

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  1. Manufacturers Use Tactilus Footprint Profiling System
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  3. Hankook Increasing Hungary Trained Staff Alongside Capacity
  4. Starco setting up solid tyre plant in Sri Lanka
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Accuride expands South Carolina wheel manufacturing

Accuride Corporation has announced plans to expand aluminum wheel production capacity at its Camden, South Carolina plant, Tire Review reports. The company will invest at least $8.7 million to add two machine lines as part of the expansion, which will generate at least 25 new jobs.

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  1. Tyre makers join South Carolina manufacturers’ council
  2. Details of Bridgestone’s ‘major strategic investment’ announced
  3. Michelin to expand Canada truck tyre production
  4. Michelin to boost North American compound capacity – $200M project announced
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Russian tyre test offers surprising findings

The latest issue of Russian motoring magazine, Avto-Revyu (No. 6/2012) features a tyre test based on a range of 185/60 R15 products. This size is a mainstay of the Russian market due to strong sales of Volkswagen’s Polo there.

Tyres tested include the Michelin Energy Saver and Energy XM2, Bridgestone Ecopia EP100, Continental ContiEcoContact 5, Goodyear EfficientGrip, Nokian Hakka Green and Pirelli Cinturato representing so-called “green” tyres as well as the Hankook Optimo K415, Kama Euro 236 and Federal Formoza FD1 “normal” tyres.

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  1. Conti: HTL 2 Eco-Plus Offers ‘Top Economy’
  2. Nizhnekamskneftekhim ramps up butyl rubber production
  3. Bridgestone ‘encouraged’ by top car tyre pence per mile
  4. Eco Tyres the Focus of Latest European Tyre Test
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Bridgestone CAIS wins Spanish safety award

Bridgestone’s new Contact Area Information Sensing technology (CAIS) has won an industry award for the second time in as many months. Spain’s leading economic and financial magazine, Actualidad Económica has selected Bridgestone’s CAIS safety technology as one of the “100 Best Ideas of the Year” in the automotive category.

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Related news:

  1. Basque Award Acknowledges Bridgestone Contribution to Region
  2. Translogik supplies tyre inspection tools for new 'communicating' tyres
  3. Spanish factory a Bridgestone TQM award recipient
  4. Over 500 hear 2011 TAFF Award winners named
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Lassa sponsors team in UK drift championship

Lassa Tyres has announced that it has signed a team sponsorship deal for the 2012 Maxxis British Drift Championship (BDC), the series’ fifth year. Lassa Tyres Drift Team is made up of Jody Fletcher, who was awarded the BDC rookie of the year 2011; Richard McCourt, who is in his second year of competitive drifting, aiming for promotion to the Professional class; and Simon Perry who has been drifting since the beginning of the BDC in 2008 and who has a massive amount of followers locally and nationally.

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Related news:

  1. Lassa exhibits wide range
  2. Lassa partners with Borussia Mönchengladbach
  3. Lassa producer Brisa investing US$117.5 million to expand tyre capacity in 2012
  4. Lassa Phenoma centre stage at Reifen 2012
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Bridgestone Brazil doubles iProbe order

Transense Technologies plc has confirmed that its sales division Translogik Limited has received a further order from Bridgestone Brazil for its next-generation iProbe commercial tyre inspection tool. The iProbe provides a robust, reliable and user-friendly wireless solution for cost effective monitoring of tyre pressure and tread depth, combined with integrated RFID (Radio Frequency Identification) and TPMS (Tyre Pressure Monitoring System) sensor reading capabilities. This order is twice the size originally scheduled for second quarter delivery to Bridgestone. The announcement follows a 6 February 2012 statement explaining the news.

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Related news:

  1. Advanced ID Supplies RFID to Bridgestone/Bandag Brazil
  2. Translogik receives iProbe order Bridgestone Brazil
  3. Translogik gets further tyre tool order from EDP
  4. Bridgestone to present ‘Total Tyre Care’ portfolio at IAA
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Amalgamated US Bridgestone dealer programme launched

Bridgestone Americas Tire Operations has combined its current Affiliated Dealer, TireStarz and Family Retail Dealer programmes under one umbrella for the United States market. This new independent retail dealer programme has been named the Bridgestone Affiliated Retailer Nationwide Network and will encompass over 2,500 points of sale nationwide.

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Related news:

  1. Bridgestone Americas Introduces Dueler A/T Revo 2
  2. Bridgestone Vet Joins DSP 20 Group
  3. Bridgestone rebranding, closing ‘Expert’ retail outlets in US
  4. Bridgestone Bandag Launches New Products, Marketing Push
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Battlax S20: Applying race technology to the road

While the world of MotoGP may seem a far cry from the realm of the everyday motorcyclist, Bridgestone believes lessons learned in the heat of competition enable it to deliver customers unrivalled safety and performance. Therefore, when asked why it invests so much time and money in MotoGP, the tyre maker finds the answer comes easy – although its MotoGP participation works as a very effective marketing and product promotion tool, by far the greatest benefit it brings is technology transfer.

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Related news:

  1. Bridgestone readies MotoGP compounds for “technical” Jerez circuit
  2. MotoGP: Friday falls “unfortunate”, Pedrosa sets German GP record
  3. Bridgestone starts 2012 MotoGP testing
  4. Bridgestone introduces Racing Battlax V01 motorcycle slick tyre
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Daimler thanks Japanese suppliers for ‘outstanding effort’

During last month’s Daimler Supplier Award ceremony in Germany, the vehicle manufacturer bestowed a “Special Award for Partnership” upon its Japanese suppliers, including Bridgestone. The award was given to 34 Japanese key suppliers in recognition of their efforts to overcome the disruption caused by last year’s earthquake and tsunami and for the solutions they found to keep the supply chain running, with minimal effect on Daimler business.

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Related news:

  1. Bridgestone uses Widest Tyre Compound Gap at German Grand Prix
  2. Costa Rican president visits Bridgestone
  3. Momo tyre range to debut in Essen
  4. Hankook renews support for tuning safety initiative
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Bridgestone a Google best case study

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Google Automotive Newsletter (Q1/2012) reports that Bridgestone’s Google Display Network safety and winter tyre campaign is its number one case study for an internet campaign in the automotive market in 2011. The Bridgestone campaign, carried out in collaboration with media agency PHD Germany, ran in major European countries and scored on awareness and reach with around one billion ad impressions over the year and up to 380 per cent incremental visitors to the Bridgestone website.

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  1. Hamashima clarifies MotoGP tyre issues at Dutch TT
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Firestone run-flat range aimed at ‘value-oriented’ drivers

Vehicles fitted with run-flat tyres as original equipment, such as the various members of the BMW range, are now entering the used car market in increasing numbers and being purchased by drivers with more limited budgets than the first owners. To cater for these motorists’ tyre needs, Bridgestone has launched its first Firestone-branded run-flat for the European market. Called the Firehawk SZ90µ RFT (Run-Flat Technology), the replacement market tyre is available in six sizes for 16- to 18-inch, 40 to 55 series, and features a reinforced sidewall rubber construction for continued safe driving if the tyre deflates or suffers a total loss of pressure.

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  1. Tyrereviews.co.uk Addresses UK Winter Tyres “Misunderstanding”
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  3. Bridgestone UK Receives Award from European CEO
  4. Firestone releases new agri tyre
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MotoGP pre-season testing ends as Stoner sets pace

MotoGP’s pre-season testing has concluded at Jerez with a late dash by Repsol Honda’s Casey Stoner confirming the Australian’s place at the top of the 21-rider lap-time table. Jerez was the first time all twenty-one riders campaigning the upcoming MotoGP season shared the same circuit, and the reigning champion’s 1:38.780 ensured he was the fastest man at each of the IRTA pre-season tests. Yamaha’s Jorge Lorenzo, the 2010 champion, achieved a best time of 1:38.953, showing potential and promising some exciting duels throughout the upcoming season. Shinji Aoki, manager, Bridgestone Motorsport Tyre Development Department, said that the company will “leave Spain having achieved all our technical objectives.”

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Related news:

  1. Bridgestone readies MotoGP compounds for “technical” Jerez circuit
  2. Bridgestone to provide asymmetric rear slicks at Portugal MotoGP
  3. Bridgestone brings harder wearing front slicks to Aragon MotoGP
  4. Bridgestone’s MotoGP season-opener dominated by Stoner
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Bridgestone Bulldog balancing demand for hot and cold retreads

Five years after Tyres & Accessories last toured Bridgestone’s retread manufacturing facility in Bourne, Lincolnshire, the development plans the firm envisioned then can now clearly be seen in action. Equipment upgrades, process enhancements and the evolution of the company’s corporate philosophy mean the company has been further [re]moulded – if you will – into the broader Bridgestone/Bandag pattern, while at the same time offering the production flexibility the local market requires.

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Related news:

  1. Bridgestone, Bandag and Bulldog Enhance Retread Production and Range
  2. With Chinese input Prices on the Up Could there be a Retread Renaissance?
  3. Bridgestone Ecopia truck retreads and rolling resistance
  4. Truck Point Sales Triple 2005 Levels as Bridgestone Looks Forward to Next Decade
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EL PE Engineers in exclusive Transense deal in India

Transense Technologies plc has announced that its trading division, IntelliSAW has entered into an exclusive distribution agreement with EL PE Engineers, headquartered in Vadodara, India. EL PE currently provides advanced systems technology and engineering support for the electric power industry.

As part of this agreement EL PE will provide exclusive distribution for IntelliSAW’s innovative wireless/passive temperature monitoring system in the Indian market. In return for exclusive terms EL PE has agreed to a minimum revenue target over the next two years of US$375,000.

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Related news:

  1. Michelin: “The Crisis has not Called our Strategic Goals into Question”
  2. Michelin India to supply own market needs by 2015
  3. Michelin receives Prince Michael safety award
  4. Translogik gets further tyre tool order from EDP
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