Bridgestone Archives - Page 102 of 275 - Tyrepress

Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

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Bridgestone’s Masao Azuma debriefs after red-flagged Sepang MotoGP

This year’s Malaysian Grand Prix was red-flagged after thirteen laps in an intense tropical downpour, with Repsol Honda’s Dani Pedrosa claiming victory ahead of Yamaha Factory Racing’s Jorge Lorenzo in second place and teammate Casey Stoner, who finished third. With varied track conditions over the weekend, riders experienced every specification of tyre brought to Sepang by Bridgestone. All riders opted for the hard compound front wet tyre during the race, while rear tyre choice was equally divided across the grid with ten riders each selecting the soft and hard compound wet tyre. Masao Azuma, chief engineer in Bridgestone’s Motorsport Tyre Development Department speculated on why riders may have experienced less grip at Sepang, even before the rain came.

25th October 2012/by Tyrepress Editors

Time for a change?

As the winter nights draw in and the country gets ready to go back to GMT, TyreSafe is reminding drivers that it's not just their clocks that may need changing. Now is also the ideal time to check if their tyres are legal and safe enough to carry them through the winter months when road conditions become more treacherous and accident levels typically increase.

24th October 2012/by Tyrepress Editors

Dan-Totsu – more details of Bridgestone's five-year plan

While announcing its five-year business management plan in which it expects to spend 280 billion yen ($3.3 billion) in calendar year 2013 to expand tyre capacity in emerging markets, Bridgestone Corp. also said it aiming at annual sales growth of 5 per cent and 10 per cent operating income ratio, the tyre manufacturer said it would seek diverse sources of raw materials and combine products and services in pursuit of its goals.

23rd October 2012/by Tyrepress Editors

Bridgestone winter PCR, SUV tyres prevail in ADAC test

Bridgestone’s Blizzak LM-80 was the clear winner of German automobile club ADAC, TCS and ÖAMTC’s new SUV/CUV winter tyre tests (size 215/65 R16 on a Volkswagen Tiguan), while its Blizzak LM-32 received the association’s highest snow ranking. The passenger car tyre was awarded AutoBild’s highest winter rating, published in early October.

22nd October 2012/by Tyrepress Editors

Charges dropped against ex-Bridgestone scientist

All charges against a former research scientist at the Bridgestone Americas technical centre in Akron have been dropped, reports the Cleveland Plain Dealer. Xiaorong Wang, 50, of Hudson, Ohio, is "very relieved," his lawyer, Paul Adamson, told the newspaper.

22nd October 2012/by Tyrepress Editors

Bridgestone European winter ad campaign

Bridgestone Europe's newest ad campaign emphasises its continued sponsorship of Audi FIS Alpine Ski World Cup events in Europe, as well as Bridgestone's winter tyre range.

22nd October 2012/by Tyrepress Editors

Bridgestone: TPMS improves fleet uptime and fuel consumption

News, Product News, UK News

Bridgestone’s own Tyre Pressure Management System (TPMS) is currently being rolled out across Europe with the aim of providing a more thorough pressure maintenance service to customers. The system is made up of a valve-mounted sensor, a receiver gate mounted at the fleet site and a cloud based data system. The valve sensor emits a signal every six seconds relaying up-to-date pressure and temperature data to the gate receiver which collates the information and sends it to the Bridgestone database on a regular basis.

22nd October 2012/by Tyrepress Editors

Bridgestone to invest in emerging markets

In its 18 October-announced Mid-Term Management Plan 2012, Bridgestone reported it plans to spend an average of 250 billion yen on capital expenditure projects, half of which will be for strategic tyre projects. Further to this company announcement, a Japan-based reporter for Reuters writes that in the 2013 calendar year Bridgestone will spend 280 billion yen (£2.2 billion) to expand capacity in emerging markets, including India and Thailand.

18th October 2012/by Tyrepress Editors

2012 plan outlines Bridgestone’s aim to be ‘undisputed no.1’

Bridgestone Corporation’s 2012 Mid-Term Management Plan (MTP2012) leaves little scope for misinterpreting the company’s aim. In its latest plan, announced 18 October, the Japanese firm states that its ultimate goal is to become the “undisputed world number one tyre and rubber company in both name and reality.” The plan covers the five years from the start of 2013 to the end of 2017, and Bridgestone says MTP2012 reflects “changes in the operating environment” since the formulation of MTP2011.”

18th October 2012/by Tyrepress Editors

TyreSafe offers 147 reasons to consider winter tyres

TyreSafe is encouraging motorists to consider fitting winter tyres, offering 147 reasons why they should. The 147 refers to the number of times temperatures fell below seven degrees Celsius during prime commuting hours on 147 separate days between the beginning of October 2011 and the end of March 2012, according to the Met Office.

17th October 2012/by Tyrepress Editors

Bridgestone rolling out winter tyre campaign

This month Bridgestone Europe is launching a new advertising campaign to support its winter tyre range; the integrated multimedia campaign will be shown in France, Germany, Italy, Poland and Sweden and is aimed at demonstrating how Bridgestone tyres keep “winter under control”.

11th October 2012/by Tyrepress Editors

Bridgestone aiming to be the “best and most profitable” in Europe

It’s only a few months since German financial daily the Handelsblatt referred to Hankook as “an aggressive challenger” to Continental. On 9 October the newspaper reported on a challenge facing the German tyre maker from other quarters. In an interview, a senior Bridgestone manager let it be known that the global market leader also wants to play a leading role in Europe in future.

10th October 2012/by Tyrepress Editors

Man in ad not Kevin Butler, says Bridgestone

Bridgestone apparently does not intend to take Sony’s lawsuit lying down. According to entertainment industry publication The Hollywood Reporter, Bridgestone claims that the Kevin Butler character doesn’t even occur in the North American commercials featuring actor Jerry Lambert.

9th October 2012/by Tyrepress Editors

Bridgestone facing lawsuit for Kevin Butler appearance

Bridgestone Americas is one of the defendants named in a lawsuit filed by Sony Computer Entertainment America. The tyre maker is in hot water along with Wildcat Creek, Inc – a company owned by actor Jerry Lambert – for using Sony-developed character Kevin Butler to sell non-Sony products.

8th October 2012/by Tyrepress Editors

SmartWay verification for two Bandag products

The US Environmental Protection Agency (EPA) has added to Bandag retread products, the B710 FuelTech and B197 FuelTech, to its list of SmartWay verified low rolling resistance tyres. Announcing the additions, Bert Jones, Bridgestone Commercial Solutions manager, Product Marketing, TBR, commented: “We are constantly striving to develop eco-friendly products and processes while meeting the fuel saving needs of our customers.”

8th October 2012/by Tyrepress Editors