Bridgestone says it has planted seeds for growth in the agricultural tyre market with the new VX-R Tractor and several original equipment approvals achieved in 2023. The manufacturer says its approach to developing products for the market segment has been defined by soil, sustainability, and measurable value for money. In 2023 it says more of its tyres were fitted as original equipment than ever before, most notably with John Deere and New Holland dealerships. As a result, it is heralding a “breakthrough” in market share and farmers’ awareness of its brands, particularly for the Bridgestone VX-Tractor range.