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Bridgestone expanding high rim tyre capacities in Japan

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Bridgestone Corporation is investing to expand capacity at three of its passenger car tyre production facilities in Japan. With a total investment of approximately 27 billion yen (£139.1 million) in the Hikone, Tosu and Tochigi plants, the company will boost capacity for Enliten and larger rim diameter tyres. Bridgestone will lift overall production capacity by around 3,000 tyres a day, mainly in the 20-inch and larger size category where the company anticipates growing demand. It will start work on the project early in 2025 and plans to complete it by the end of 2028.

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Related news:

  1. Capacity increase for 4 Bridgestone car tyre plants
  2. Bridgestone introducing Enliten LT & TBR tyres
  3. Bridgestone expanding motorcycle tyre capacity
  4. More tyres, more premium – Bridgestone investing in India
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More tyres, more premium – Bridgestone investing in India

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An investment of approximately US$85 million will increase production capacity for Bridgestone tyres in India and facilitate the development of products customised for the local market. Bridgestone Corporation’s Bridgestone India Private Ltd. (BSID) subsidiary will implement the investment at its Pune and Indore sites, with work commencing early next year.

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Related news:

  1. Bridgestone introducing Enliten LT & TBR tyres
  2. Aftermarket debut for Bridgestone Enliten
  3. Bridgestone’s New Premium – a global brand & streamlined manufacturing
  4. Bridgestone investing $304 million to expand plants in India
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Bespoke Bridgestone tyres for Maserati Grecale Folgore

Maserati has selected Bridgestone tyres for a further Grecale model. The tyre maker has developed a bespoke 20-inch fitment for the Italian marque’s first all-electric SUV, the Maserati Grecale Folgore.

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Related news:

  1. Bridgestone Enliten tyre technology a sign of commitment to CASE future
  2. Bridgestone bringing Enliten to North America on 2021 Nissan Rogue
  3. Bridgestone simplifies car tyre range while boosting sustainability
  4. Bridgestone highlights four original equipment trends to watch in 2024 and beyond
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Bridgestone building consumer tyre sector position thanks to Turanza range

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With the recent launch of the Bridgestone Turanza 6, the manufacturer presented a touring summer tyre built on its Enliten technology platform that offered maximum applicability to the general motorist market. Succeeding the award winning Turanza T005 and the T001 Evo before it, the Turanza 6 incorporates electric vehicle-readiness and is presented in a wide range of sizes for both passenger cars and on-road SUVs, whether they are internal combustion engine, hybrids, or EVs. The tyre meets the demands of both general driving and the specific requirements of electric vehicles such as improving energy efficiency, maximising battery range, and accommodating the increased weight and torque of EVs.

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Related news:

  1. Bridgestone simplifies car tyre range while boosting sustainability
  2. Rapid EV purchase consideration growth, but motorists remain apprehensive – Bridgestone
  3. Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3
  4. Firestone launches ‘EV-ready’ Roadhawk 2 Enliten
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Bridgestone Ecopia Enliten extends efficiency-boosting technology to long-haul truck tyre range

Bridgestone

Bridgestone is bringing its sustainability and efficiency focused tyre technology to its range of commercial tyres for long-haul transportation with the new Bridgestone Ecopia Enliten. The latest generation Ecopia has been created for fleets seeking to maximise fuel efficiency and boost total value of ownership, Bridgestone states, saying the new tyres boast enhanced wear and reduced rolling resistance in year-round long-haul commercial fleet applications. The new Bridgestone Ecopia Steer Enliten and Ecopia Drive Enliten tyres are available from January 2024 in size 315/70 R22.5, with four additional sizes added throughout 2024 and one further size in 2025. Bridgestone will add the Ecopia Trailer Enliten from late 2024 to complete the range.

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  1. Bridgestone renames TomTom Telematics Webfleet Solutions
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  4. Bridgestone secures FirstGroup global fleet partnership
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Firestone launches ‘EV-ready’ Roadhawk 2 Enliten

Bridgestone

Firestone has launched the new Roadhawk 2 Enliten summer touring tyre. The Bridgestone brand says the new model offers “best-in-class wet grip” as well as longer mileage and a greater than 10 per cent reduction in rolling resistance, optimising fuel or energy consumption, based on internal testing on size 225/55 R17 101W. The integration of Bridgestone’s Enliten technology, which reduces material consumption and tyre weight, as well as using the new NanoPro-Tech high-silica compound for greater wear resistance, ensures the Roadhawk 2 Enliten is an “EV-ready tyre”: a tyre suitable for fitment on vehicles using and electric or conventional combustion engine powertrain. The new tyre will be available from January 2024 in 17-21” sizes to cover 90 per cent of the market. After the addition of 16” sizes in 2025, the range will comprise 112 size variations. The Firestone Roadhawk 2 Enliten is the successor to the Roadhawk summer touring tyre.

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Related news:

  1. Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
  2. Firestone launches Roadhawk touring tyre in Barcelona
  3. 2nd generation Firestone Multiseason all-season car tyre launched
  4. Spring launch for ‘high mileage’ Continental UltraContact summer car tyre
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Firestone launches regional truck tyre range

Enliten is now present in Firestone-branded products, with the Bridgestone technology featuring in the latest Firestone on-road regional truck tyre range. The line-up consists of the FS424 steer axle tyre, FD624 for the drive axle and FT524 trailer fitment, tyres that Firestone describes as “combining value for money with reliable performance.”

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  1. Bridgestone introducing Enliten LT & TBR tyres
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Bridgestone supports Durham University students’ World Solar Challenge entry with Enliten tyres

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Bridgestone

Bridgestone is supporting a team of Durham University students as they take on the World Solar Challenge in Australia. The students designed a three-wheeled asymmetrical catamaran-style car for the 3,000km journey on 22-29 October, which will run on specially designed Bridgestone Enliten tyres. The Challenger Class car has been two years in development, with months of remote study and digital development taking place to firstly overcome the challenges of the global pandemic and eventually a sustainable vehicle with a cruising consumption of 1kWh.

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  1. Bridgestone becomes title sponsor of FIA ecoRally Cup in multi-year support deal
  2. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  3. Bridgestone details E8 Commitment sustainability framework
  4. Tyre sales down, but not as much as feared – GfK
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Japan debut for Bridgestone’s Enliten winter LT tyres

For the first time, Bridgestone is applying its Enliten technology to a winter light truck tyre. The Bridgestone Blizzak W989, which will go on sale in Japan in September, will thus offer a six per cent improvement in ice braking performance and 15 per cent better wear life than a comparable conventional tyre.

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Related news:

  1. Bridgestone introducing Enliten LT & TBR tyres
  2. Aftermarket debut for Bridgestone Enliten
  3. Capacity increase for 4 Bridgestone car tyre plants
  4. Bridgestone becomes title sponsor of FIA ecoRally Cup in multi-year support deal
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Bridgestone becomes title sponsor of FIA ecoRally Cup in multi-year support deal

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Bridgestone

Bridgestone has partnered the Fédération Internationale de l’Automobile (FIA) as the title partner for its sustainability focused competition. The tyre manufacturer has signed a multi-year support agreement for the Bridgestone FIA ecoRally Cup, which aims to address major environmental concerns and foster positive behaviour amongst competitors. The competition was created in 2006. It sees production, road-legal electric vehicles running without modification in regularity events.

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Related news:

  1. Capacity increase for 4 Bridgestone car tyre plants
  2. Bridgestone introducing Enliten LT & TBR tyres
  3. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  4. Bridgestone details E8 Commitment sustainability framework
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Bridgestone’s New Premium – a global brand & streamlined manufacturing

Vehicle manufacturers have built various models upon common platforms for years now, so why not do the same with tyres? Bridgestone sees the value in sharing modular components across tyre lines and is making something called BCMA a foundation of its New Premium strategy. It will market tyres resulting from this strategy under a global brand name and promote this brand via reactivated motorsport activities.

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Related news:

  1. Bridgestone introducing Enliten LT & TBR tyres
  2. Aftermarket debut for Bridgestone Enliten
  3. [Re]defining brand boundaries?
  4. Bridgestone offers new licence to commercial tyre technicians
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Aftermarket debut for Bridgestone Enliten

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The expansion of Bridgestone Enliten into the replacement tyre market will commence in Europe this year with the launch of Bridgestone Turanza 6 and Duravis Van products featuring the technology. The tyre maker plans to debut a total of eight Enliten products for the European aftermarket in 2023, a figure representing around five per cent of all Bridgestone passenger car and light commercial vehicle tyres in the European replacement market.

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Related news:

  1. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  2. Bridgestone technologies, partnerships pushing forward EV tyre development
  3. Bridgestone introducing Enliten LT & TBR tyres
  4. Bridgestone’s New Premium – a global brand & streamlined manufacturing
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Bridgestone introducing Enliten LT & TBR tyres

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Bridgestone Corporation has extended Enliten to the light truck segment, and next month will introduce the first Bridgestone truck tyres featuring the weight and rolling resistance technology.

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Related news:

  1. Capacity increase for 4 Bridgestone car tyre plants
  2. Caterpillar ‘Platinum’ certification for 4 Bridgestone tyre plants
  3. Bridgestone delisting from Nagoya Stock Exchange
  4. Bridgestone closing 3 Diversified Products plants
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Bridgestone details E8 Commitment sustainability framework

Bridgestone

Bridgestone has added further details to its new global corporate sustainability commitment, launched at the beginning of March 2022. The E8 Commitment represents a framework of eight key values to build on the company’s approach to sustainable business growth and transformation. The E8 Commitment also signals the development of “Bridgestone 3.0”, the company’s third era following its initial foundation in 1931 and its emergence as a global business in 1988 following its acquisition of Firestone. The latest evolution will be driven by the company’s new sustainable and advanced mobility solutions.

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  1. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  2. Fisker Ocean to roll on Bridgestone tyres
  3. GM collaborating with tyre makers on natural rubber sustainability
  4. Bridgestone EMIA promotes Daniel Giroud to chief sales officer
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Bridgestone: 20% of OE deals EV tyres by 2024

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The past two years have given plenty of reason to be optimistic about the speed of the electrification of the car parc. In the UK plug-in electric vehicle sales have grown market share quickly, rising to 18.5 per cent of new car registrations in the UK in 2021, according to figures from the Society of Motor Manufacturers and Traders. Add in hybrids, and this figure was over a quarter (27.5 per cent) last year. The new car market has faced severe headwinds with component shortages and other effects of the pandemic, leading to only one percent growth compared to the year of the most severe pandemic restrictions in 2020. Meanwhile EVs have benefitted from favourable consumer perception and government-backed schemes, leading to growth where other segments have faltered. With schemes due to expire and bottlenecking in the rollout of chargepoints, there could be more turbulence for new EV sales coming, yet current projections show that confidence in the EV segment is relatively high.

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Related news:

  1. Bridgestone Enliten tyre technology a sign of commitment to CASE future
  2. Bridgestone supplies original tyres for Audi Q4 e-tron electric SUV
  3. Bridgestone Turanza Eco gets VW Golf 8 original equipment approval
  4. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
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