From today, Bridgestone is directly selling passenger vehicle tyres online in its home market of Japan via a new portal, the Bridgestone Online Store. This new tire-onlinestore.bridgestone.co.jp site draws upon the services of Bridgestone’s B-select retail network, which the company launched in Japan last month.
Bridgestone is introducing the B-select retail concept in its home market of Japan. Around 700 company-owned and exclusive Bridgestone retailers have joined the B-select B2C network, while within the commercial segment some 400 B-select stores will be operating by the end of the year.
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