Sand, samba and sport – Continental catches World Cup fever
What do you do if you’re a World Cup sponsor and it isn’t feasible to fly all your customers over to Brazil? You can always bring Brazil to your customers. This is the approach Continental has taken, and over a three-week period the tyre and automotive systems manufacturer is inviting dealers and other guests to its own slice of South American paradise, some 30 miles north of the German city of Hannover.