Toyota, Renault-Nissan Look to Emerging Markets
With vehicle sales in established markets declining, it is hardly surprising that manufacturers are eyeing fresh fields. India’s Tata has already unveiled the Nano, at £1,300 the world’s cheapest new car; now the company faces competition from international rivals hoping for a share of the Indian and other newer markets.
Toyota, along with its Daihatsu small vehicle unit, is said to be developing a new low-cost car for emerging markets. The vehicle, which would sell in locations such as India, Brazil and Africa, is said to have a planned price tag of around £3,200. Japan’s Asahi Shimbun newspaper reports this vehicle will be introduced in the early 2010s and manufactured in India. Toyota executives have not, however, confirmed this news, and are said to have countered that selling such a car under the Toyota badge could harm its brand image.