New brand identity for NGK
NGK, the original equipment supplier of spark plugs, glow plugs and NTK sensors, revealed a new brand identity at the recent Automechanika show in Frankfurt, Germany.
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Landsail refreshes brand identity
Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”
Firestone sponsors Birmingham Barclaycard Arena’s stage for unsigned acts
Firestone has launched its sponsorship of a stage for up-and-coming musicians at selected Barclaycard Arena events. The Firestone Stage allows acts to play inside the Birmingham venue before headliners take to the stage, and was officially launched on 21 March at Ellie Goulding’s Birmingham show. The stage offers musical talent from across the UK to play in front of up to 15,800 people on the main concourse. The stage will also host Firestone’s annual Battle of the Bands competition, where musicians compete to win personalised Marshall amplifiers, music equipment and an opportunity to perform on the stage in future months.
WAIglobal further extends new branding
WAIglobal has now included its extensive range of ignition leads and coils in its new corporate identity and packaging, available under the brand name WAI.
WAI to showcase new corporate identity at Automechanika Birmingham
WAIglobal is set to attend Automechanika Birmingham, taking place at the NEC in Birmingham from 7-9 June 2016, exhibiting its full product range on stand 10G28. The global automotive parts supplier has recently implemented a completely new brand structure on an international level, and it is gearing up to showcase its new corporate identity at […]
WAIglobal’s multi-million pound new look
WAIglobal is completely overhauling its branding with the introduction of new packaging and corporate identity under the name WAI.
Maxxis Gives County a Makeover
County Tyres is the latest dealership to have had a complete makeover courtesy of Maxxis, after demonstrating its commitment to the tyre manufacturer. The Newport Centre of Excellence will now have all of its external signage updated courtesy of the tyre maker and Stapleton’s.
Apollo appoints J. Walter Thompson as global creative agency
Apollo Tyres has appointed J. Walter Thompson Company as its global creative agency. According to Apollo, the agency won after a multi-agency pitch. J. Walter Thompson Company replaces Apollo Tyres’ earlier agency, The Brooklyn Brothers.
Wolfsburg footballers ‘appear’ on Linglong’s anniversary stand
This year Linglong Tire marks its 40th anniversary. To this end, the company’s Autopromotec 2015 stand carried suitably celebratory messages, not to mention the “appearance” of two top-flight footballers.
As “Top Partner” to German Bundesliga VfL Wolfsburg, Linglong Tire displayed the life-size full-body photos of Wolfsburg stars Kevin De Bruyne and Bas Dost for visitors to take pictures next to. Linglong Tire also hosted a football shooting game during the exhibition, which was reportedly “warmly welcomed” by visitors.
Landsail appoints Leigh Melling as UK brand manager
Sentury Tire brand Landsail has appointed Leigh Melling as its new UK brand manager. Peter Cross, representing Landsail, said: “We’re looking forward to working with Leigh to keep driving the Landsail brand forward. We’re continually looking to develop our dealer offer and sales strategies and the vision and skills Leigh brings will be integral to this.”
Carlisle becomes Carlstar
Carlisle Transportation Products BV, which produces specialty tyres, wheels, and industrial belts, has changed its European company name to The Carlstar Group BV. The new name is intended to combine “the strong heritage of the Carlisle brand while reflecting a renewed focus on the company’s future growth.” “The Carlisle brand has been built over a […]
Firestone promotion winners attend Brit Awards
The two winners of Firestone’s ‘Roll On Then Rock Out’ prize draw were able to witness Sam Smith’s continued rise, and Madonna’s latest fall as VIP guests at the Brit Awards. The promotion, for motorists purchasing two new Firestone tyres, gave away more than £100,000 in iTunes vouchers, and ran in November 2014.
Lego overtakes Ferrari as World’s most powerful brand
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.
JK Tyre a Superbrand again
JK Tyre has been chosen as a Superbrand for the year 2013-14 and ranked amongst the top ten per cent of all brands, across categories in India. This is the third year in a row that Superbrands India has chosen JK Tyre as a Superbrand, and so far it is the only Indian tyre brand to be chosen as a Superbrand. This year, the company improved its overall net score from 6.8 to 7.6 out of 10.
Firestone launches musical promotion, with iTunes vouchers and Fiat 500s
Bridgestone is continuing its youthful “reinvigoration” of the Firestone brand through a musical retail promotion. The ‘Rock On Then Roll Out’ sales campaign runs until November 30, with more than £100,000 in iTunes vouchers and a chance to win a trip to The Brit Awards on the table. Firestone increased European activity has so far […]
