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F1 Performance Feeds into HP Tyres from Bridgestone

Having supplied the tyres exclusively to Formula One for the past two seasons, Bridgestone could be said to know a thing or two about racing performance. The technical leap to produce slicks this year shows that the company is no slouch in terms of making changes too. But does the company’s knowledge of track-based technology aid its development of UHP products for road users? Bridgestone certainly believes so, underlining the point by using the same Potenza branding on its road-going products as it does on its F1 rubber: “The technological advances that Bridgestone makes on the racetrack feed directly into its high performance road tyres,” it states.

In its unique role in F1, Bridgestone works with many of the world’s major motor manufacturers in a high performance environment. Technical developments made on the track with such manufacturers as Toyota and Ferrari, Bridgestone explains, are applied to Bridgestone’s high performance passenger car tyres. Andy Dingley, advertising and promotions manager at Bridgestone, comments: “As we supply all of the teams in F1 we have generated large amounts of technical data, as well as learning new methods of working, which is certainly beneficial for our passenger tyre development strategy.”

28th April 2009/by Tyrepress Editors

Maxxis Extends Football Sponsorship to Liverpool

Following its sponsorship of Everton, Aston Villa and Tottenham Hotspur, Maxxis has signed a deal with Liverpool FC to display its branding at Anfield until the end of this season (2008-09). The new partnership offers Maxxis worldwide exposure using the LED perimeter advertising system at the stadium for against Arsenal (21 April), Newcastle (2 May) and Tottenham Hotspur (24 May), in addition to the victory over Blackburn Rovers 11 April.

The partnership package includes prominent Maxxis Tyres advertising on Liverpool FC’s official website the UK’s most popular football website with 1.6 million registered users and up to 2.9 million unique visitors per month.

“The Barclays Premier League title run-in will be very close so we are delighted to have the opportunity to raise awareness of our brand at Liverpool FC games that will not only be sell-outs, but which will also be the main focus of TV’s football coverage for the remainder of the season,” said Maxxis Tyres UK’s managing director Derek McMartin.

20th April 2009/by Tyrepress Editors

HiQ Banbury Gets £60,000 Face Lift

HiQ’s Banbury centre has invested £60,000 in a refurbishment programme. The Oxfordshire centre is the first of the franchise network’s 150 stores to boast British Touring Car Championship branding, to coincide with the company’s official sponsorship of Britain’s premier motor racing series.

HiQ is the official sponsor of the British Touring Car Championship and the Banbury centre will aim to bring the excitement and passion of the motor racing series onto its forecourt. The new Banbury concept has been developed on the back of an 18 month study looking at consumer attitudes to fast fit services.

17th April 2009/by Tyrepress Editors

Maxxis Target Tuning Sector With Max Power Partnership

Maxxis has partnered with Max Power in an affiliation programme that gives the company opportunities to promote its range to the lucrative tuning, styling and performance sector. The deal, which officially began in March 2009, will see Maxxis support a series of Max Power tyre features, raise its profile through branding on the magazine’s website and provide product for testing and subsequent reporting in the popular ‘Max Garage’ pages. Maxxis will also sponsor the ‘InGear’ tuning section and the two companies will collaborate at four major performance/tuning shows throughout the year: the International Styling and Tuning Show (April 11-12), the UK Modified Nationals Show (May 23-24), the Modified and Performance North East (July 19) and Ultimate Street Car (August 1-2).

The Maxxis Babes will be in attendance at these events and Maxxis will also be taking along its new hospitality facility. Featuring a striking Maxxis livery, the glass-fronted trailer unit incorporates a 12.5m x 8m awning, a separate stage area, kitchen and an upper deck – which will be dual-branded to reinforce the partnership – where guests can enjoy great views of the action.

14th April 2009/by Tyrepress Editors

MRF Launches Wanderer SUV Tyre

Indian manufacturer MRF has announced the launch of its new tyre series for SUVs, the MRF Wanderer. The range is all-terrain with a cut-resistant compound in addition to a reinforced steel-belt package under the tread and a multi-layered carcass and the sidewall, adding up to a tyre designed for longer life. It also boasts heavy, very visible branding on the sidewall, giving it a striking appearance.

The tyre is to be released onto the domestic Indian market, with a specific focus, according to the company’s press release, on such models as the Mahindra Scorpio, the Bolero, the Xylo, the Tata Safari and the Sumo.

26th February 2009/by Tyrepress Editors

Apollo Tyres Launches New Alloy Wheel Range

Apollo Tyres has launched its new alloy wheel brand, Acelere Wheelz. The first products in the range, the ‘Fall-Winter’ collection, are already available through tyre dealerships across India. Apollo Tyres says that a new collection will be introduced onto the Indian market every six months, in line with its concept of the wheels as fashion accessories. The company comments that the Acelere Wheelz range is a ‘natural extension’ to its tyre range.

9th February 2009/by Tyrepress Editors

Michelin Launches American Le Mans Green X Challenge

Michelin announced today that it would become the title sponsor of the “Michelin Green X Challenge,” supporting its stated commitment to a cleaner, more fuel-efficient race series. Beginning at the 2009 ALMS season opener in Sebring, the award will be presented at each race to one prototype and one GT team demonstrating the best overall performance, fuel efficiency and least environmental impact throughout the length of the race.

“Stretching fuel in competition wins races. Lowering fuel consumption for consumers stretches wallets at a time when saving money and saving the planet are both top concerns,” said Scott Clark, COO, Michelin Americas Small Tires. “Providing support to the American Le Mans Series through the ‘Michelin Green X Challenge’ is a natural fit for us and together with our partners, we can help encourage teams and manufacturers to demonstrate a cleaner, more fuel-efficient way to race, while maintaining performance and the spirit of competition.”

3rd February 2009/by Tyrepress Editors

15 First Stop Branches Sport New Look

Bridgestone’s First Stop network has completed a refurbishment programme which sees 15 stores branded with new signage for 2009. The programme saw 15 of First Stop outlets fitted with new signage as part of the ongoing development to strengthen the brand and its network of quality tyre dealerships throughout the UK. The signage packages included complete First Stop branding for the exterior of the depots as well as the refurbishment of existing signage and exteriors.

As well as the installation of new signage, the past year has seen the opening of the UK’s first ‘model stores’, at Kingsway, Spalding and ETB, Stratford, and the refurbishment of a number of stores for the First Stop network.

21st January 2009/by Tyrepress Editors

Subaru Withdrawing From WRC After 2008 season

Only days after Suzuki announced it will not participate in the 2009 World Rally Championship, Fuji Heavy Industries Ltd. (FHI), the manufacturer of the Subaru vehicle brand, announced on December 16 its withdrawal from the WRC at the end of the 2008 season.

The Japanese manufacturer has participated in the WRC together with UK based motorsports and automotive engineering group Prodrive during the past 19 years. Its reason for involvement was to enhance awareness of the Subaru brand by showing the vehicles, with their horizontally-opposed engine and symmetrical all-wheel drive system as core technologies, offer safe, comfortable and pleasurable driving regardless of weather or road conditions. From the beginning FHI also wished to featuring horizontally-opposed engine and transfer the results of race-tested technical improvements into Subaru passenger vehicles.

17th December 2008/by Tyrepress Editors

Yokohama HPT Continues MK Dons Sponsorship

The UK distributor for Yokohama and Advan high-performance tyres, Yokohama HPT Ltd (YHPT) has continued its relationship with local soccer team, MK Dons for the 2008/9 season. Last season was the first for the partnership between Yokohama and the MK Dons, which YHPT saw as a valuable opportunity to support its local community. And it turned out to be an inspired decision; the team was promoted to League 1 of the Football League and in addition, claimed the coveted Johnstone’s Paint Trophy by the end of the season.

In addition, Yokohama HPT was proud to see the Japanese company’s logos displayed around the 31,000-seat stadium throughout the season, as well as enjoying the opportunity to support the team in person, along with a selection of guests and VIPs.

17th November 2008/by Tyrepress Editors

Cooper Reopens Ike Affected Factory

Cooper Tire’s Albany factory is back in production and its 1,000 employees working again, the supply of raw materials having resumed several weeks after Hurricane Ike created havoc amongst the region’s industry. “This is a situation that a lot of companies are going through,” commented Cooper Tire vice president of Branding and Communications Pat Brown. “We are trying to make the impact as minimal as possible.”

8th October 2008/by Tyrepress Editors

Possible Site for New Ceat Plant Named

According to an unnamed government official, India’s Ceat Ltd is considering the northeastern state of Gujarat as the location for its new LCV and truck radial facility. The Thaindian news reports the source as saying the company will invest RS 5 billion (£57.76 million) in building the facility, however Ceat has not confirmed any such detail.

29th September 2008/by Tyrepress Editors

Toyo Web-Based Ad Development System

Toyo Tire U.S.A. Corp. has launched Toyo ADS (Advertising Development System), a Web-based program that enables Toyo dealers to create their own unique ads for newspaper, print, direct mail and in-store materials. This tool makes it possible for any dealer with a computer, Internet access and a printer to make first-rate ads to promote their own business, according to Toyo.

The password-protected Web site features a step-by-step ad-builder with customizable templates. Dealers create their own print ads using Toyo brand items, product photography and logos along with their own company logo and contact information. The templates also include value-added specials such as a tune-up, brake inspection, oil change and wheel alignment. Personalized ads are saved on the site and can be easily updated at anytime with new products, prices, sizes and sales promotions.

9th September 2008/by Tyrepress Editors

A Driving Force

As managing director of Malaysia’s Goodway, Alison Wong (Wong Ping Kiong) was seen as instrumental to many of the company’s successes. 2008 sees her assume the role of Chief Operating Officer

Sales at Goodway Integrated Industries have been healthy these last few years, to say the least. In 2007, the company reported turnover of RM209 million (42.2 million euros), 70 per cent of which was derived from its rubber compound products and the remainder from retreading operations. Goodway attributes a proportion of its good fortune during the last few years to its then managing director, Alison Wong, whom the company has called “a driving force behind Goodway’s many successes.”

13th August 2008/by Tyrepress Editors

Bianchi Victorious at Zolder F3 Masters

Jules Bianchi stormed to the top of the podium at Zolder yesterday in the RTL GP Masters of Formula 3, heading an ART Grand Prix trio and overcoming pole-positioned team-mate Nico Hlkenberg, who was defending the title he won last year. Following torrential rain 36 competitors from 18 countries took to the track on Kumho’s ECSTA wet tyres for 28 challenging laps. This was the 18th running of the event, which invites the top-ranked participants in the F3 Euro Series and the British F3 Championship.

11th August 2008/by Tyrepress Editors