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Federal Tires Presents YouTube Portal to Online Advertising

International News, News

Federal Tires has debuted a new series of videos on YouTube. The Taiwanese manufacturer hopes to utilise what it calls “the social media communication approach” as a premier platform for the distribution of its “high quality footage of events in all forms of motorsports.” This is the beginning of a new marketing strategy for Federal in 2010, in which it seeks to increase its “presence in an increasingly competitive and crowded web space”. The tyre-maker says it will encourage visitors to interact with the brand either through submitting ideas to suggest product improvements, or spreading the word about Federal virally using self-generated content.

24th February 2010/by Tyrepress Editors

Bridgestone to Sponsor World Green Car Award

Bridgestone has obtained exclusive title sponsorship for the 2010 World Green Car Award. The global agreement was drawn up between Bridgestone Corporation of Japan and the World Car of the Year Awards Association, based in Canada, in December 2009. The agreement gives Bridgestone exclusive global branding rights on all communications emanating from the World Green Car Award during the 2010 calendar year and at official awards press conferences to announce the World Green Car three finalists and winner.

8th February 2010/by Tyrepress Editors

New Helston HiQ Opens

The owner of a new £100,000 fast fit centre in Helston is promising motorists a revolution in automotive care, after officially opening his forecourt to the public. Justin Roberton, who already runs successful operations in Truro, Bodmin and St Austell, is looking forward to welcoming motorists to a new centre in Clodgey Lane, Helston. The red ribbon was cut with HiQ’s retail director Juergen Titz on Saturday 9 January and both men predicted a bright future in the town.

The centre features modern, award winning branding and state-of-the-art facilities, even including a baby changing unit and a children’s play facility.

14th January 2010/by Tyrepress Editors

Maxxis Signs Motorsport Deal with MSS Colchester Kawasaki

Maxxis has announced that it will continue its growth in British motorcycle sport by partnering the official Kawasaki UK British Superbike team, MSS Colchester Kawasaki, “The Maxxis sponsorship will enable us to further develop the team; we are looking forward to working with Maxxis in British Superbikes (BSB), Superstock and British Road racing,” Said MSS Colchester Kawasaki Team owner Nick Morgan. “The Maxxis tyre offering has come-on in leaps and bounds in recent years, consequentially we have high hopes for future developments and we are very pleased to be associated with such a dynamic brand.”

8th January 2010/by Tyrepress Editors

Michelin Man Hits The Road With Boughey Distribution

The world-famous Michelin Man is hitching a ride on the back of 12 trailers in the Boughey Distribution fleet, to highlight the innovative X One MaxiTrailer tyres which have been fitted as original equipment on every one of the 160 new trailers which have joined the fleet since late 2007. The distinctive size of the 455/45 R 22.5 X One MaxiTrailer tyres gives the trailers a low profile look providing a low centre of gravity which has shown to improve stability.

Paul Brimelow, Group Fleet Engineer at Wardle-based Boughey Distribution, explains. “Since the trailers entered service we have clocked up nearly 20 million kilometres on X One Maxi Trailer tyres and other than occasional punctures and sidewall damage due to impact, we have suffered no tyre failures at all, which has resulted in an exceptional level of tyre reliability for our fleet.

27th November 2009/by Tyrepress Editors

Michigan County to Brand Tyres, Add Security to Stem Thefts

In an effort to thwart ongoing tyre thefts, the Genesee County (Michigan) Road Commission has resorted to branding every tyre it buys for its vehicle fleet, reports Tire Review. The branding effort is apparently part of strategy officials say are being made to prevent future thefts of tyres and other equipment, according to the Flint Journal. Last week Road Commission chairman David Miller and vice chairman James Pomeroy told the county Board of Commissioners about seven policy changes, including the serial number branding plan, but have still yet to discuss the scope of internal thefts at the road agency or how the thefts occurred. In late October, the Road Commission suspended one employee without pay and turned an internal investigation of tyre thefts over to the Michigan State Police.

24th November 2009/by Tyrepress Editors

Federal Sends Mascot Around World for 2010 Calendar

Feddi, the cheerful corporate mascot of Taiwanese tyre manufacturer Federal, has been preparing for the new year by readying himself for a variety of excursions to top tourist destinations depicted in the new 2010 Federal Calendar. The full-colour calendar highlights the World’s most visited attractions on a monthly basis. Feddi clearly wishes to fit in, since his outfits for circumnavigating the globe include several national costumes, showing – in his inimitable style – Federal’s desire to continue to strengthen its brand name worldwide.

18th November 2009/by Tyrepress Editors

New Nexen President Opens Middle East Office in Dubai

No sooner had Travis Kang been appointed to the position of President of Nexen Tire (on 5 January), than he set off on visits to strategic markets such as the US, France, Saudi Arabia, Hong Kong, China – reportedly visiting each a few times. After one such week-long visit to the Middle East markets, he made a proposal to company executives: “After seeing the market of Middle East, I truly believe Dubai is the bridgehead for the new market. Let’s open a branch there immediately.”

Nexen Tire Dubai covers the strategic markets of Dubai, Saudi Arabia, Iran and North African markets. The Dubai branch opened in August, just four months after the initial proposal was made.

29th September 2009/by Tyrepress Editors

Marangoni Targets TV to Showcase Brand

Marangoni has teamed up with premier drag venue Santa Pod Raceway and experienced TV production house Pulse 8 Media to create two unique ‘magazine’ style car shows that will be airing throughout the latter half of the year on both Eurosport and Motors TV channels on the digital platform.

Investing significantly in the move, Marangoni and Santa Pod Raceway acquired no less 36 hours of broadcast time for two shows that showcased their ‘Marangoni Fast Show’ and ‘Marangoni Ultimate Street Car’ sponsored events. The programmes show every aspect of the events from the ubiquitous racing, to the nightlife and lifestyle elements that proved so popular with the capacity crowds. Naturally, Marangoni branding, demo cars and products are liberally sprinkled throughout.

22nd September 2009/by Tyrepress Editors

HiQ Frachisee Appoints New Marketing Manager

HiQ franchisee, Easy Tyre & Autocentres has appointed Emma-Jane Kisby as marketing manager for all 27 of its retail centres. According to a statement detailing the appointment, Kisby is taking on the challenge of driving the business forward across the network, while re-branding every store in the process. The branches recently became part of the Easy Tyre & Autocentres franchise when HiQ launched its accelerated franchise programme.

Emma-Jane Kisby has spent the last eight years working on prestigious designer brands for Aspects Beauty Company, gaining annual promotions until becoming area sales manager in charge of 35 sales consultants three years ago.

30th June 2009/by Tyrepress Editors

Trelleborg Publicises Agri, Forest, Industrial Unit Capabilities

Swedish manufacturer Trelleborg has released information on its Wheel Systems division, specifically publicising its dedicated larger rims Sävsjö facility in southern Sweden. As a supplier of complete agricultural, forestry and industrial wheels, the company deals with the specialised demands of these typically cumbersome tyres.

It is particularly important in this field that the wheels’ components work harmoniously with each other, as Per Valdmaa, managing director of the Sävsjö manufacturing plant states: “The rim plays a crucial role in the operation of the vehicle or equipment it is fitted on, securing and protecting the tyre. It carries the machine’s load and transfers its performance to the ground. The tyre and the rim are interdependent; the two cannot function without each other. If the rim breaks, the rubber of the tyre is destroyed and the machine they are fitted on will stop working.”

23rd June 2009/by Tyrepress Editors

Falken Dealers Visit Germany

Three dozen Falken customers from all over Europe recently visited the world famous Nurburgring race track in Germany. The Falken customers from the UK were hosted by Micheldever Tyres, Falken’s sole supplier in the UK, at one of the continent’s most prestigious motorsport events, the annual 24 hour ADAC endurance race. Falken tyres were one of the main sponsors of this year’s event with the company’s branding prominently positioned around the 13 kilometre race track, on every car and on in-car television coverage.

The Falken car, a Nissan 350Z eventually finished in 11th place and was the first non-German produced car to complete this arduous event. The customers themselves were treated to five-star hospitality and entertainment throughout the duration of the four-day trip, culminating in a ride with the European Drift car Champions.

19th June 2009/by Tyrepress Editors

Thank You for Being Frank…

German communications agency Kienbaum Communications has awarded Continental AG a gold ‘Kienbaum Communications Award’ for its communication with job seekers. The award was given after a jury of five, made up of industrial organisational psychologists, human resource officers, communications specialists and trainees evaluated the letters on the basis of authenticity, individuality, linguistic style and their effect on the addressee.

16th June 2009/by Tyrepress Editors

Kumho Breaks the Million Tyre Mark in UK

Kumho broke the one million tyre barrier in 2008. According to sole distributor Micheldever Tyre Services (MTS), it was the first time that annual sales of Kumho-branded car, van and 4×4 tyres have reached this height. Wholesale director, Alan Baldwin, said he was delighted with the news and added that MTS’s sales grew 30 per cent over its full year 2007 result:

“Throughout 2008 MTS and Kumho worked tirelessly to improve supply, and by a combination of better forecasting and supply chain management, product availability improved dramatically over 2007.” According to Baldwin things got even better for MTS and Kumho in the early stages of this year: “2009 has presented further challenges particularly, when as in March, the huge increases dealers were seeing in consumer demand resulted in a near 40 per cent increase over March 2008 sales.”

26th May 2009/by Tyrepress Editors

Dubai Group Voices Interest in Conti’s Clairoix Plant

A Dubai based company has been named as a potential purchaser of Continental’s soon to be closed Clairoix factory in France. Representatives from both the tyre manufacturer and the Moaffaq Al Gaddah (MAG) Group have confirmed talks are already underway between the two parties, although specific details are still under wraps.

28th April 2009/by Tyrepress Editors