UK-based sports retail group Sports Direct plc has bought the rights for the Dunlop brand name in Australia and New Zealand. This deal does not affect the Dunlop tyre brand, which in the region is owned by Goodyear & Dunlop Tyres, a wholly-owned subsidiary of Goodyear Tire & Rubber.
Tyre businesses still play to traditional gender stereotypes, according to new research. A study conducted by PH Media Group has found the typical voice profile used by firms in their audio branding is male and aged 35 to 45. The most popular voice is also friendly and upbeat in tone, helping to convey a sense of reliable service, while instilling a positive attitude in customers.
None of this will come as a surprise, given typical perceptions of the industry but audio branding specialist PH Media Group advises tyre firms to consider breaking with stereotypes where appropriate and choose branding that reflects an increasingly diverse customer base.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.