Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.
Australian Reader’s Digest has compiled and released its 2018 Most Trusted Brands list, and Bridgestone returns as a top-ten trusted brand. The tyre maker was ranked in tenth place across all trusted brands categories, finishing ahead of Aussie staples such as Vegemite and Aerogard. Bridgestone also claimed the title of ‘Australia’s Most Trusted Tyre Brand’ – a distinction introduced in 2014 – for the fifth consecutive year. Goodyear and Michelin were named as ‘highly recommended’ brands in the tyre category.
The Michelin brand’s value has grown some 30 per cent to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. As a result Bibendum is now the world’s most valuable tyre brand.
A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”
On June 22 the 14th World Brand Summit sponsored by World Brand Lab published its China’s 500 Most Valuable Brands 2017 ranking. Shandong-based Linglong Tire came in at 119 on the list with the brand value reaching 30.563 billion yuan. It was Linglong’s 13th time on the list.
Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.
A Carspring study shows devaluation percentages in each country as well as a depreciation ranking by brand in the UK. The research found that Minis retain the most value, 46.08 per cent after 56000 kilmetres or 34700 miles. At the other end of the spectrum, Toyota are worst with a devaluation rate of 74.59 per cent.
Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”
Following Klarius’ take on the Volkswagen emissions scandal, UK parts distributor Euro Car Parts has asked other experts in emissions-related repairs what they make of the VW ‘defeat device’ scandal affecting Audi, Seat, Skoda, VW and VW Commercial vehicles. Tony Wilson, managing director of Klarius, said that the “upside for the aftermarket” is the wider […]
Klarius, the manufacturer of aftermarket emissions products including exhausts, CATs and Diesel Particulate Filters (DPFs) has confirmed that fitting aftermarket systems will not affect the efficiency or emissions of VW vehicles in the wake of what has been called the ‘diesel dupe’ scandal where an emissions test software ‘cheat’ was allegedly fitted to over 11million VW Group vehicles in order to meet strict US NOx test regulations.
News that VW is recalling almost half a million diesel cars in the US is bad enough, but the revelation that this is because the company put so-called defeat devices into the cars in order to mislead emissions testing systems is likely to damage the OEM’s reputation. And there is a growing financial cost too.
Dmack has identified next week’s Rally Italia Sardegna, round six of the FIA World Rally Championship, as a demanding test. The tyre brand says challenging road conditions and high temperatures promise to punish both tyres and cars, with the biggest challenge on Saturday: competitors will tackle over 200km of stages, the longest day in WRC since 2012.
As the world’s car companies gather in Geneva for the biggest event of the year, brand valuation and strategy consultancy Brand Finance has released its annual review of the state of their brands. Every year, Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.
Indian tyre maker TVS Srichakra has unveiled its new brand identity and logo. The company says the new ‘TVS Tyres’ logo “reinforces the clarity in purpose” for the brand while the eagle depicted beneath the tyre “highlights the features of power, manoeuvrability and the superior grip of the products.” The arrows following the name TVS Tyres, similarly, are said to convey “a perpetual forward motion.”
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