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Kwik Fit drops Tyre City retail brand

Prideview; ETEL

European Tyre Enterprise Ltd (ETEL), which owns both Kwik Fit and Stapleton’s, will rebrand 60 of its Tyre City retail centres as either Kwik Fit or STS Tyre Pros as the company focuses on those two retail channels. According to the company, the decision follows a strategic review over the last few months, which found that ETEL should “simplify its retail operations and operate under two brands, Kwik Fit and STS Tyre Pros”. The transition of the centres to their new brands has begun and will continue over the coming weeks.

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Related news:

  1. Kwik Fit owner Itochu prepares for sale scenario
  2. UK tyre retailers continue right-sizing
  3. ETEL continues to lead top 20 UK tyre retailers 2019
  4. Halfords charges into second place in the 2020 UK tyre retail ranking
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GKN Wheels becomes Moveero

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Moveero

In October 2020 GKN Wheels & Structures was acquired by Aurelius Equity Opportunities SE & Co. KGaA. The new owners announced that the acquisition was completed on 26 November 2020 and since then, the company has been “planning for our future”. This means “listening to [its] teams internally as well as our external stakeholders-working to look at how we can work better and smarter together as we move forward”. But in practice the most noticeable immediate development is the decision to rename the business as Moveero.

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Related news:

  1. GKN Wheels reports 300% increase in wheel output at Telford factory
  2. Asset manager buys GKN’s wheel business
  3. GKN Wheels publishes hub catalogue
  4. USA sets final duties on CV steel wheels from China
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Ralson India acquiring local rights to Dunlop brand name

Tyre maker Ralson India Ltd, manufacturer of the Ralco tyre brand and a firm that calls itself “India’s fastest growing automotive tyre company,” has entered into an agreement to acquire rights to the Dunlop name in India. The company intends to produce premium Dunlop tyres for the powered two- and three-wheeler segments at its Kot Panech plant in Punjab.

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  1. New logo for TVS Srichakra
  2. Apollo to manufacture motorcycle tyres?
  3. Ceat introduces anti-puncture motorcycle tyres
  4. EfTD names Riccardo Costa as purchasing director, Truck & Motorcycle
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We Got You – Nexen Tire introduces new brand identity & slogan

Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. Hand-in-hand success: Nexen Tire congratulates Man City
  4. Nexen Tire gains Stellantis supplier award
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Isle of Man TT winner Plater becomes Avon motorcycle tyre ambassador

Avon Tyres and two-time Isle of Man TT race winner and former British Supersport champion Steve Plater has become brand ambassador for Avon’s motorcycle tyre range. Avon has been working closely with Plater in recent months to enhance the 3D Ultra Xtreme and 3D Ultra Xtreme Slick products. Designed and manufactured in the UK, the 3D Ultra Xtreme and 3D Ultra Xtreme Slick, along with the wet-weather 3D Ultra Xtreme Rain Racer, are high-performance tyres developed with demanding track use in mind. Cooper has previously introduced brand ambassadors for particular product ranges, like Formula 1’s David Coulthard, who represented Cooper UHP tyres.

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Related news:

  1. Guy Martin, Peter Boast take podium on Avon tyres at Endurance Legends
  2. Cooper names Clifford global Avon motorcycle manager
  3. Avon presents Roadrider MKII at global dealer conference
  4. Cooper to Unveil Run-Flat Technology at Essen
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Triangle 4th in China Net Promoter Score (C-NPS) rankings

Triangle Tyre has climbed three places in the China Net Promoter Score (C-NPS). Triangle’s fourth place score of 24.6 was enough to see it rise above Continental (fifth) and Goodyear (sixth) in the table. It is the leading Chinese tyre brand according to the metric, with DoubleStar the next-best in seventh place. Michelin (32.0) retains its place at the top of the table, with Pirelli (29.3) and Bridgestone (25.3) rising two places to make up the rest of the podium.

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Related news:

  1. Triangle returns to China car tyre top 10, Michelin retains top spot
  2. Triangle and Goodyear in ‘long-term cooperation’
  3. Triangle Tyre joins the “63-inch” club
  4. Wurst joins Triangle Tire USA as senior development engineer
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Radburg Center buys Kingpin tyre brand and retread production line

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Radburg Center

Kingpin Tyres, one of the last remaining passenger car tyre retreaders in the UK, has sold its Kingpin brand name and retread production line to Romanian retreader SC Radburg Center Srl. The transaction took place during the summer of 2020 following several months of negotiations, representatives of new owners Radburg told Tyres & Accessories during a recent interview.

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  1. Romanian car tyre retreader Radburg prospering in adversity
  2. Dunlop Aircraft Tyres confirms sale talks
  3. Retreader Seryt Tyres reports growth in a time of consolidation and attrition
  4. Hexpol buys 80% of Mesgo for 168 million euros
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Bridgestone halves gap with Michelin in 2021 Brand Finance Global 500

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Brand Finance normally releases its tyre brand ranking in March, but the analysts’ list of the top 500 brands in the world gives us a preview of what we will see in roughly a month’s time. Published at the end of January 2021, the latest Brand Finance report ranks companies according to their brand’s strength and monetary value. Michelin and Bridgestone are the only two tyre brands in the top 500 and it is clear that the competition between the two continues to heat up.

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Related news:

  1. Michelin becomes world’s most valuable tyre brand
  2. Michelin remains world’s strongest tyre brand
  3. Michelin, Bridgestone in top 300 world’s most valuable brands, but fall in rankings
  4. Michelin maintains position as world’s most valuable tyre brand: Brand Finance
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Trico rebrands as First Brands Group, acquires US brakes, filtration companies

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Trico is reminding technicians of customer care best practice, which in turn leads to valuable sales opportunitiesTrico

The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).

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Related news:

  1. Brembo reports 1H sales of 1.1468 billion, EBIT up 42%
  2. Brembo reports 12% EBIT growth
  3. Meritor names Chris Villavarayan as EVP and COO
  4. Brembo OE on Polestar 2
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Michelin remains world’s strongest tyre brand

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Michelin remains the world’s most valuable and strongest tyre brand, according to the latest Brand Finance Automotive Industry report. However, while Michelin has retained its top position for the second year in a row since it gained the crown from Bridgestone in 2018, Chinese tyremaker Linglong Tires cemented its position as an up-and-coming tyre brand by entering the top 10 after a couple of years of being tipped as a fast riser.

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Related news:

  1. Michelin becomes world’s most valuable tyre brand
  2. Michelin returns to the top of online brand ranking
  3. Michelin tops online brand prominence table
  4. Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole
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Nankang opens motorsport showroom at Nürburgring

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Nankang

Nankang Rubber Tire has opened a new showroom at Nürburgring Boulevard, as part of the ATOMIC-SHOP Motorsport Showroom. The manufacturer, which produces racing tyres for global motorsport codes, is the first Taiwanese manufacturer to have a showroom at the Nürburgring.

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Related news:

  1. Cooper Tire Europe launches new brand portal
  2. Hankook and Peaches in creative partnership
  3. 24 challenges in 24 hours for Falken
  4. Michelin remains world’s strongest tyre brand
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Bridgestone Australia’s most trusted tyre brand – again

Australian motorists have named Bridgestone as ‘Australia’s Most Trusted Tyre Brand’ for the seventh consecutive year in the annual Reader’s Digest Most Trusted Brands award.The brand’s unblemished record thus remains intact, with Bridgestone the only tyre company to win the title since the tyre category was introduced in 2014.

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Related news:

  1. Bridgestone voted Australia’s most trusted tyre brand
  2. Bridgestone voted Australia’s ‘most trusted tyre brand’
  3. Bridgestone partners with Australia’s NatRoad
  4. Bridgestone 10th best Aussie franchise
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New high for Linglong’s brand awareness

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Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.

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Related news:

  1. Linglong Tire progressing with recycling, pyrolysis projects
  2. Linglong Tire cancels NBA China Games partnership
  3. Linglong Hubei TBR tyre plant officially opens
  4. Linglong starts partnership with SGMW
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Ferrari in pole position as world’s strongest brand

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Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.

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Related news:

  1. Lego overtakes Ferrari as World’s most powerful brand
  2. Ferrari loses branding ground to Germans, as F1 sheen wears thin
  3. Michelin remains world’s strongest tyre brand
  4. Brand Finance: Bridgestone the most valuable tyre brand
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Hankook and Peaches in creative partnership

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Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.

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Related news:

  1. Hankook appoints Antal Takacs as marketing director
  2. Hankook signs three-year global Real Madrid partnership
  3. Hankook loses holding company naming dispute
  4. Michelin remains world’s strongest tyre brand
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