Goodyear has started to pilot a new predictive digital service with Borrow, a short-term, fully electric car subscription company based in West Hollywood, California. Reflecting the tyre manufacturer’s increasing interest in future mobility services, Goodyear is using its predictive tyre servicing solution for connected fleets to forecast and automatically schedule needed tyre maintenance and replacement. Leveraging Goodyear’s expertise in tyres, the cloud-based platform predicts and automatically schedules tyre servicing via vehicle data and proprietary algorithms.