Maxxis unveils swish new sponsorship
In addition to the sponsorship of three Major League Baseball sponsorships, Maxxis announced that it will be an official partner of the New York Knicks basketball team for the season’s remaining games. During home games, Maxxis’ signage will appear courtside for 30 seconds of TV coverage on an LED board at Madison Square Garden. The Taiwanese manufacturer revealed that the form of Jeremy Lin had encouraged its decision to buy sponsorship of the New York team.