Deforestation-free rubber: Pirelli, BMW working with BirdLife International
Pirelli’s latest efforts are quite literally for the birds – and this is by no means a bad thing. Together with the BMW Group, Pirelli is joining with BirdLife International in a three-year project that aims to favour the long-term production of sustainable and deforestation-free natural rubber in Indonesia. Our feathered friends are just one of a whole range of potential beneficiaries.