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Goodyear ‘Gets There’ With Award

Goodyear Tire & Rubber Co. and its advertising agencies – McCann Erickson, New York; MPG, Boston; and HFA, Akron – were awarded an Effie Award June 4 for the 2007 Goodyear “Get there” marketing campaign.

The Effie Awards recognize advertising that has had the greatest impact on the advertiser’s bottom line, and celebrate the creative ideas and strategies that make a marketing campaign successful, Goodyear said.

The campaign marked the first time in 20 years that the Goodyear blimp played a lead role in the company’s advertising to communicate the tyremaker’s “values, attitude and commitment to consumers,” according to Goodyear.

9th June 2008/by Tyrepress Editors

Slam Dunk from the Sky

Two US university students have made history by successfully making what is said to be the world’s longest basketball shots. From their vantage point in the gondola of the Goodyear blimp, hovering 500 feet above the ground, Stacey Freyer and Jennifer Hanson – both avid supporters of their University basketball teams – cast a regulation size basketball towards a 100-foot hoop on the ground.

Freyer and Hanson were amongst four students selected to attempt the shot, winners of the Goodyear “Get There” Blimp Shot Contest, part of the tyremaker’s new nationwide advertising campaign. In recognition of their successful shots both Freyer and Hanson received a number of “Get There” prizes, including travel, accommodation and tickets for two to attend one of the sporting events for which the Goodyear blimp will provider aerial coverage for during the next 12 months. As an added bonus, video of both winning shots and the balls they used will be added to the exhibits at the Naismith Memorial Basketball Hall of Fame in Springfield Massachusetts.

3rd April 2007/by Tyrepress Editors

Students to Attempt ‘World’s Longest Shot’ from Goodyear Blimp

(Akron/Tire Review) Goodyear Tire & Rubber Co. will offer four college students a chance to win the company’s “Get There” prize by shooting a basketball at a hoop while flying 500 feet in the air aboard the Goodyear blimp.

The contest takes place Friday, Mar. 30 near Atlanta’s Georgia Dome, the site
of this year’s men’s division I college basketball tournament. The four students will represent each of the semifinalist schools – Florida, UCLA, Georgetown and Ohio State.

Any student who makes “the world’s longest basketball shot” will win Goodyear’s “Get There” prize package, which includes travel, accommodations and tickets for two for a sporting event during the next 12 months at which the Goodyear Blimp provides aerial coverage. If no student is successful, each will receive a second attempt, and Goodyear said a referee on the ground will signal a successful attempt.

The contest is being conducted to support Goodyear’s new advertising campaign, built on the “Get There” theme.

28th March 2007/by Tyrepress Editors

Goodyear Promotion an Award Finalist

Goodyear’s “name-the-blimp” contest is in the running to receive a US public relations award. The trade industry publication PRWeek has named Goodyear’s “Hello My Name Is… The Launch of a New Goodyear Blimp” contest one of five finalists in the category of Promotional Event of the Year. The winner will be announced on March 8 in New York City.

29th January 2007/by Tyrepress Editors

Goodyear Plans to Sell Park Area

(Akron/Tire Review) The Akron Beacon Journal reported that Goodyear has put its Wingfoot Lake park near Akron up for sale. The area includes a 522-acre lake and 150-acre recreational park in Suffield Township, Ohio.

12th January 2007/by Tyrepress Editors

New Goodyear Blimp Named

Its official, Goodyear’s newest blimp will be called “Spirit of Innovation.” And Goodyear chairman and CEO Bob Keegan reportedly said he could not have been more pleased with the name that Matthew Harrelson (a teacher from Ohio) suggested. “Innovation has been a critical part of our evolution as a company, from innovation of our new product offerings to innovation in everything we do,” Keegan told an audience of several thousand people at the company’s airship base southeast of Akron. “The fact that the American public agreed with their votes is further proof that innovation is becoming synonymous with Goodyear.”

22nd June 2006/by Tyrepress Editors

Blimp Naming Finalists Announced

(Akron/Tire Review) Goodyear Tire & Rubber Co. announced the 10 finalists for its Name the Blimp Contest, launched last month. Consumers submitted more than 21,000 unique names for the tyremaker’s newest airship, according to Goodyear.

9th May 2006/by Tyrepress Editors

“Spirit of America” to be rebuilt

Goodyear Tire & Rubber Co.’s newest blimp, the “Spirit of America”, which crashed during a landing six weeks ago, will fly again. The company has announced that it will rebuild the damaged airship and return it to the skies by late summer. The rebuilding project will take place at Goodyear’s Wingfoot Lake airship hangar in Suffield Township. The blimp will keep its name, and will not undergo any design changes. The blimp’s envelope sustained a large gash when it hit a fence. Workers will replace the damaged envelope with a spare envelope, which the company already has on hand, spokeswoman Jennifer Arnold said. The gondola suffered minor damages, and will be repaired, she said. The engine, fins and propellers were undamaged, she added.

19th January 2004/by Tyrepress Editors

Goodyear blimp grounded after accident

The Spirit of America, one of three Goodyear airships operating in North America, has been involved in a minor accident. On Wednesday, the blimp broke loose from its moorings while landing at its base in Carson, California and drifted for 300 yards before crashing into a compost pile. There were no serious injuries and Goodyear says it is too early to say how bad is the damage, or how long the Spirit of America will be out of commission.

5th December 2003/by Tyrepress Editors

Four Blimps Together

Goodyear is intending the first four blimp formation in forty years at Pittsburgh on the 6th September. The occasion will be the naming of the latest addition to the fleet, the Spirit Of America. It will be joined by, Eagle, Stars and Stripes and Spirit of Goodyear.

4th September 2002/by Tyrepress Editors

“Spirit Of America” Blimp From Goodyear

Goodyear is to build a new airship to replace its Los Angeles-based blimp, “Eagle”. The new ship will be called “Spirit of America” to reflect the country’s patriotic spirit. The “Eagle” has a proud history, ferrying astronauts, film stars and ex-President Ronald Reagan as well as appearing on numerous TV shows.

10th June 2002/by Tyrepress Editors

“Classic” Status For Goodyear Blimp

The Corporate Design Foundation has named the Goodyear blimps a “business and design classic”; an accolade bestowed in the past on such well-known icons as the paper clip and the Coca-Cola bottle. Every year in the USA, the Goodyear blimp is seen live by 60 million people at sporting events, and by millions more on TV.

30th November 2001/by Tyrepress Editors

Spokesman Required At Goodyear

Goodyear vice-president of global communications, John Perduyn, is to retire at 62 at the end of this year. The company has engaged Korn/Ferry International to search for a replacement spokesman. Internal candidates will be considered for the post which handles a wide range of tasks, from advising senior executives on how to communicate their messages to operating the Goodyear Blimp, not forgetting dealing with the media.

30th November 2001/by Tyrepress Editors

Third Blimp Crash Within A Year

In October last year the Goodyear blimp “Spirit of Akron” crashed in the Akron area. On August 10th a gust of wind damaged the gondola of the blimp “Spirit of the South Pacific” and on August the 20th the blimp “Stars & Stripes” crashed in Philadelphia. Nobody was hurt. “Stars & Stripes”, one of seven airships operated by the tyre manufacturer worldwide, will be rebuilt, says Goodyear. In the meantime, the company is examining other ways to fulfil its TV commitments, including hiring a blimp, helicopters and planes.

7th December 2000/by Tyrepress Editors

Spirit of Goodyear

The Goodyear Tire & Rubber Company will call the newest Blimp “Spirit of Goodyear” in order to honour its 100,000 employees world-wide. The replacement of the former Blimp became necessary because the “Spirit of Akron” crashed at the end of October.

7th December 2000/by Tyrepress Editors