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The top UK tyre eTailers 2024

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Following similar research last year, in July 2024, we took a closer look at tyre etail again. Building on the foundation of last year’s research premiere, this year we once again triangulated our analysis across three poles: third-party data, industry expertise and our own research. The difference is that this year we have improved our methodology by broadening out the number of data sources we included in out third-party stage. Indeed, this time round we tripled the number of data sources used for the third-party phase of our analysis. Since eTailers don’t publish their monthly traffic data, this is the best way to get a robust calculation of where these companies are up to. The short story is that we have a new winner this year and new entrants to boot.

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Related news:

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  3. Bridgestone invests $3 million in Halfords’ Avayler system
  4. The UK’s leading tyre business websites 2024
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Roadstone & Dynamo join Blackcircles range

Blackcircles.com is now offering the Roadstone and Dynamo brands. The online retailer describes both as budget tyre brands that “offer great value for money” by giving customers “a cheaper alternative when working within a pricing budget.

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  1. Michelin wins 6 DriverReviews awards
  2. Consumers most likely to repeat-buy mid-range tyres
  3. eBay launches UK tyre Installation service
  4. Tirescanner reports 400% sales growth in first quarter
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The top tyre e-tail websites 2023 (UK)

Following on from our analysis of the leading tyre retail web sites of bricks and mortar businesses, we now turn our attention to tyre e-tail operations. As it did in the retail side of things, Halfords once again tops this table, but with the integrated Halfords Autocentres name out of the equation, this time we were able to break down the component parts and quantify that traffic (see chart and separate breakdown column). That breakdown clearly shows two things: firstly, the scale of the different Halfords online tyre retail operations; and secondly, that Halfords acquisition of Axle Group Holdings/National Tyres brought significant online assets with it.

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Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. Halfords buys Tyres on the Drive for £746,000
  3. SEO: Blackcircles catching Kwik Fit in UK tyre search engine positioning
  4. The UK’s top 10 tyre retail web sites 2023
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Michelin wins 6 DriverReviews awards

Michelin reports collecting half a dozen accolades at the inaugural Customer Choice Awards held by DriverReviews, the division of online retail subsidiary Blackcircles.com set up to “provide an independent, fully verified and trusted voice.” The brand is outright winner in four of the nine awards categories and highly recommended or commended in a further two.

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Related news:

  1. Hankook adds DriverReviews-powered reviews to UK website
  2. Michelin buys out Allopneus SAS
  3. Michelin launches Click2Sell website solution to tyre dealerships
  4. eBay launches UK tyre Installation service
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Blackcircles SA looking to expand into non-car tyre segments

Following Sumitomo-owned Blackcircles South Africa’s marketing launch in January 2022, the business is now considering ways to expand into other non-car tyre segments.

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Related news:

  1. Sumitomo-run Blackcircles ZA brings its brand of online tyre retail to South Africa
  2. Tirescanner reports 400% sales growth in first quarter
  3. TireScanner appoints three ex-Blackcircles execs
  4. Michelin buys out Allopneus SAS
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Sumitomo-run Blackcircles ZA brings its brand of online tyre retail to South Africa

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In August 2021, the people behind Blackcircles ZA announced that the company would tap into “the enormous growth of e-commerce in the country” by launching Blackcircles.co.za in South Africa. Four months later at the end of 2021, the site went live.

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Related news:

  1. Tirescanner reports 400% sales growth in first quarter
  2. TireScanner appoints three ex-Blackcircles execs
  3. Michelin buys out Allopneus SAS
  4. Blackcircles.com entrepreneur launches online portal for US tyre retailers
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SEO: Blackcircles catching Kwik Fit in UK tyre search engine positioning

Kaboompics

On the one hand, most sources agree that online tyre demand is booming as a result of the pandemic and its related lockdowns. However, on the other hand, such rapid growth has also led to increased competition online. One way of finding which tyre firms are getting ahead in the online space is to consider the race for pole-position in Google search results. Since Google is the by far the biggest search engine online holding a dominant 92.47 per cent global market share as of June 2021 (87.7 per cent in the UK specifically), getting your brand ahead of the competition in search results makes a big difference. And paid search advertising, known as pay-per-click (PPC) – is one way to do that. In order to get a handle on the tyre retail sector’s virtual performance in 2021, Tyres & Accessories worked with SEO marketing specialists Evolved who analysed the organic search and PPC performance of the top 23 UK-based etailers and concluded that online specialist Blackcircles is taking ground from bricks and mortar market leader Kwik Fit, amongst other things.

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  1. ETEL continues to lead top 20 UK tyre retailers 2019
  2. Tyre retail market in a redistribution phase
  3. Micheldever’s TyreClick to support independents’ online competitiveness
  4. Micheldever’s Protyre retail chain is UK’s fastest growing
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Hankook adds DriverReviews-powered reviews to UK website

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A new partnership with DriverReviews gives Hankook Tyre UK a means of supplementing its consumer-facing website with user reviews. The fruits of integrating the DriverReviews platform can already be seen on Hankook’s UK site, and the tyre maker plans to roll out the concept in further markets next year.

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Related news:

  1. Blackcircles Prepares for Volume Growth through Tesco Partnership
  2. Capitalising on the New Year trend for winter tyres
  3. eBay launches UK tyre Installation service
  4. TireScanner appoints three ex-Blackcircles execs
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Michelin buys out Allopneus SAS

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Allopneus; Michelin

Michelin has added the last 60 per cent of leading French tyre e-tailer Allopneus to the 40 per cent stake the leading tyremaker bought in 2015. Michelin now “intends to develop its knowledge of customer behaviour and the purchasing process and thus continue to offer the best possible experience, from online information seeking, right up to tyre fitting”, company representatives wrote in a statement dated 25 August.

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Related news:

  1. Michelin buys Blackcircles.com for £50 million
  2. Michelin to capitalise on Blackcircles.com, ATS Euromaster ‘synergies’
  3. Micheldever’s TyreClick to support independents’ online competitiveness
  4. Online tyre prices went up as lockdown bit
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TireScanner appoints three ex-Blackcircles execs

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In addition to reporting strong first quarter 2020 sales growth, Tirescanner reports that it has added more locations, and has added three new senior figures to its ranks. Graeme Bissett, previously chairman at TireScanner founder Mike Welch’s previous tyre business Blackcircles.com for 12 years, will advise the board on governance, finance and strategic matters.

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Related news:

  1. Tirescanner reports 400% sales growth in first quarter
  2. Blackcircles founder Welch nominated for TIA board of directors election
  3. Blackcircles.com entrepreneur launches online portal for US tyre retailers
  4. Tirescanner.com live in 42 US states, multi-million dollar funding close
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Tirescanner reports 400% sales growth in first quarter

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Tirescanner, the US-based tyre e-commerce, has announced sales and customer growth of 400 per cent in the quarter covering January, February and March 2020. April and May have continued the same trend with the company predicting another record quarter.

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Related news:

  1. TireScanner appoints three ex-Blackcircles execs
  2. Blackcircles.com entrepreneur launches online portal for US tyre retailers
  3. Blackcircles founder Welch nominated for TIA board of directors election
  4. Tirescanner.com live in 42 US states, multi-million dollar funding close
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Blackcircles founder Welch nominated for TIA board of directors election

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The Tire Industry Association (TIA), which lobbies for tyre safety in the USA, has announced the nominations for the 2019 Board of Directors. Four individuals will be elected to serve on the TIA Board for a three-year term. The voting period will end on Sunday 1 September 2019.

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Related news:

  1. TireScanner appoints three ex-Blackcircles execs
  2. Tirescanner reports 400% sales growth in first quarter
  3. Blackcircles founder appointed strategic advisor at US online tyre retailer
  4. Tirescanner.com appoints VP sales
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ETEL continues to lead top 20 UK tyre retailers 2019

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After years of expansion amongst the top 20 UK tyre retailers, the latest data shows that this trend peaked in 2017/2018 when the top 20 accounted for 2014 branches. The same 20 tyre retailers had 1980 branches between them in 2018/2019. And what’s more, the reorganisation of one retailer alone accounted for a 40-centre decline in branch count, with the overall figure remaining positive due to growth at other chains. Here Tyres & Accessories analyses the branch count data in the context of 10 years of comparable research.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings
  2. Protyre is fastest growing UK retail chain for 2nd straight year
  3. Tyre retail market in a redistribution phase
  4. Micheldever’s Protyre retail chain is UK’s fastest growing
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Blackcircles launches Thai online tyre retail site

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Well-known online tyre retail business Blackcircles has launched a website in Thailand. The business, which entrepreneur Mike Welch OBE founded at the turn of the millennium and sold to Michelin for £50 million in 2015, can be found at blackcircles.co.th.

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Related news:

  1. Michelin buys Blackcircles.com for £50 million
  2. Micheldever’s TyreClick to support independents’ online competitiveness
  3. Independent tyre distributors building ships for choppy waters ahead
  4. Michelin launches Click2Sell website solution to tyre dealerships
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Mike Welch launches new property investment fund

Full Circle Partners, the investment advisory firm co-founded by Blackcircles.com founder Mike Welch has launched a new property fund. FCP Property Development Fund will provide loans ranging from £250,000 to £2.5 million. It has reportedly already invested approximately £6 million and could raise that to £20 million in the next year or so.

Read more

Related news:

  1. Blackcircles.com achieves one of highest Net Promoter Scores of 2014
  2. Blackcircles on expansion, investment and going international
  3. Michelin to capitalise on Blackcircles.com, ATS Euromaster ‘synergies’
  4. Tirescanner reports 400% sales growth in first quarter
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