2014 has seen Kings Road Tyres sign a new agreement extending its 10-year exclusivity deal for Aeolus TBR and OTR tyres and the announcement of another exclusive UK partnership, with the Blacklion TBR range, amongst other things.

The decade-long partnership with Aeolus has seen the brand gain status and popularity as a premium budget tyre offering end users a powerful price-performance package. In tailoring its products to the needs of the UK market, Aeolus was among the first Chinese truck tyre manufacturers to supply casings suitable for both retreading and regrooving.