BKT has launched the BKT Network, a digital TV format hosting new and exclusive videos about the off-road tyre specialist, its products, and its partnerships. BKT said content will include first-hand accounts from users around the globe, behind-the-scenes looks at sports sponsorships, exhibitions, CSR activities. and more. “The initiative also comes about as a direct link with users, with partners and distributors, with the whole range of audiences,” says Arvind Poddar, BKT chairman, in the network’s launch episode. “The need to reduce the distances dictated by the current situation has never been so relevant. We want to remain in contact with everyone.”