This weekend, some of the world’s most technologically innovative race cars will go to battle on the track for the first time when Pure ETCR holds its inaugural race event at Vallelunga, Italy. As a Founding Partner to the world’s first multi-brand all-electric touring car championship, Goodyear was tasked with developing a bespoke tyre for these 670 hp electric racers. The tyre maker talks about its work designing a tyre for the most powerful touring cars in the history of motorsport.