The Parts Alliance launches Bendix brake callipers range
The Parts Alliance has added a new range of Bendix brake callipers. The range will be available from all of the trading group’s local brands throughout the UK branch network.
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Bendix braking products moving into Western Europe
The Parts Alliance will be helping to showcase opportunities with Bendix braking products to a global audience at next month’s Automechanika Frankfurt exhibition, taking place from 11 to 14 September.
3-year warranty for Bendix brakes
The Parts Alliance says the move to reintroduce the Bendix brand of braking products to the UK aftermarket first announced late last year is continuing to gather pace. Reinforcing its positioning of the Bendix braking product range as a quality brand, all brake discs are supplied coated and come with a three-year or 40,000-kilometre warranty.
The Parts Alliance launches ‘biggest ever’ promotion
The Parts Alliance will send 25 garages on luxury mini-breaks to a host of top European cities in its biggest ever promotion. Campaign scratch cards will be included with all sets of Delphi and Bendix brake pads supplied during March and April.
Bendix brakes reintroduction forges ahead
GSF Car Parts’s programme to reintroduce Bendix brakes to the UK aftermarket is running ahead of schedule. The Parts Alliance, GSF’s parent company, announced a long term exclusive Western European distribution agreement for the Bendix braking brand back in October last year. Since then, GSF Car Parts has been building the range of brake pads and brake discs available for popular UK vehicle applications.
GSF Car Parts to reintroduce Bendix brakes to UK with exclusive distribution deal
The Parts Alliance has secured a long-term exclusive Western European distribution agreement to sell the Bendix brand of braking products. The agreement covers a full range of light vehicle aftermarket product categories. The company will initially focus on friction material products used in braking systems. GSF Car Parts, a subsidiary of The Parts Alliance, has a long history selling Bendix braking products in the UK. The new marketing programme will highlight Bendix’s historical reputation for quality, and the benefits of increasing quality options for the consumer in deciding between replacement parts.
