Goodyear has released a short video featuring its sponsorship partner FC Bayern Munich. Titled ‘The Extra Mile’, the video features some of the club’s key players and underlines the two brands’ common motto: “To become the best, you have to go the extra mile”.
Top-level football has become a sponsorship favourite for tyre makers, with Nexen’s partnership with Manchester City and Yokohama’s sponsorship of the Chelsea home shirt just two of the agreements announced in the second half of 2015, But the Goodyear name has been absent from such dealings for quite a while. This is now set to change following yesterday’s signing of a platinum sponsorship partnership with high-profile German club FC Bayern Munich.
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