A new multi-year partnership with basketball team Atlanta Hawks will see Kumho Tire U.S.A. gain an in-arena and broadcast presence with its “local” team. The partnership begins this season and additionally covers social activities and community engagement events, including supporting charitable causes as well as opportunities to recognise and honour local citizens as honorary “captains” of the NBA team for an evening.
An extension to Nexen Tire’s sports advertising in the USA commences today. Visitors to NBA games will see the Nexen Tire logo courtside and on television from 24 October, and this will be followed by brand placement at the NCAA from November 2023 and with a selection of MLB teams from March 2024.
Toyo Tires joined Dallas Mavericks guard Luka Dončić at the launch of his new Nike basketball shoe, the Luka 2 Lake Bled on 16 September. Attended by several NBA stars, the event included a 3×3 basketball tournament on a floating court on picturesque Lake Bled, Slovenia. Toyo Tires said it was pleased to partner with Dončić on the launch event; the tyre maker presented its brand to spectators at the match along with the thousands of viewers of the event on the TV and YouTube broadcast.
In addition to renewing its status as a partner to Euroleague Basketball, BKT Tires has become the title sponsor of the EuroCup championship. This new three-year Premium Partnership coincides with changes to the competition format. BKT will also continue to support EuroLeague as a Premium Partner and will promote its brand at both competitions’ games through in-arena, broadcast and social media platforms.
Continental is donating rubber paving stones made from recycled Extreme E tyres for the construction of a community basketball court in Hanover. According to Continental, 200 Extreme E tyres have been recycled from the first season. The Extreme E tyres underwent “a particularly complex manufacturing process to extract all chemical components from the tyres” before transforming them into paving stones. Now the tyres will be given a second life as the foundation of a high-level basketball court.
Off-road tyre specialist BKT has signed a new sports sponsorship deal. The Indian group will be a Premium Partner of EuroLeague Basketball, organiser of the two most prestigious European basketball club competitions, over the next three years until the 2022/23 season. The Turkish Airlines EuroLeague and the 7DAYS EuroCup bring together 42 teams, representing 14 countries. BKT branding will be present at the first round of 2020/21 season games on 1-2 October. It will be displayed on LED systems, Jumbotrons and on-site initiatives. BKT will also gain television exposure via graphics and headers and pre- and post-game interview backdrops. BKT will also appear on EuroLeague and EuroCup digital and social media.
Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.
German oil and additive specialist Liqui Moly has partnered up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. Liqui Moly is paying a seven-digit figure in return for the two-year deal. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly.
The Cleveland Cavaliers, currently the defending champions in the USA’s National Basketball Association, hail from the state in which The Goodyear Tire & Rubber Company is based. And upon entering into a multiyear sponsorship agreement with the Cavaliers, the Ohio-based tyre maker spoke of “home-state pride.” The deal, announced yesterday at the Cavaliers’ home arena, will see the Goodyear Wingfoot logo appear on player uniforms from the 2017-18 season.
Two new partnerships have deepened Kumho Tire USA’s engagement with the NBA. In separate agreements, the company has become the new official tyre of the Atlanta Hawks and the Charlotte Hornets.
A new multi-year deal signed by Continental in the US will give it a brand presence at a total of 381 college basketball games per season. Continental Tire the Americas has entered into a partnership with International Management Group (IMG) property schools and Learfield property schools, and becomes the ‘Official Partner of Basketball’ for schools in six high-profile conferences. The tyre maker will be visible both courtside and during televised games.
On 31 May Linglong Tire signed an two year sponsorship deal with the Federation of Uganda Basketball Association (FUBA). The partnership, which will see financial and material assistance extended to Uganda’s national basketball team, is the first of its kind in the African Continent.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Toyo Tires
Continental
BKT