Awards
Goodyear tyres have agreed sponsorship with Ali Ross – the guru of modern British skiing. Ali has carved a unique place in the world of ski instruction. In a statement detailing the news, Goodyear described, the skier’s ideas about technique as revolutionary, adding that it is just as concentrated on its technical excellence.
Michelin North America’s “Michelin Man” ad-campaign won a silver award at the annual Advertising Marketing Effectiveness (AME) Awards. Presented as part of the New York Festivals, the AME Awards are the only global forum recognising the effectiveness as well as the creativity of advertising and marketing. The agency responsible for the campaign, Campbell-Ewald, won a total of six gold, silver and bronze medallions. Amongst them the company took gold for Chevrolet’s “An American Revolution” campaign.
Bridgestone UK’s assessment centre has gained the Institute of Motor Industry (IMI), approval, making it the first tyre company to hold the status for all its training modules.
The award follows a detailed audit by the IMI of Bridgestone UK’s training resources and assessment procedures. It will now mean that a technician qualifying through one of the company’s training schemes will achieve recognition from the IMI via its Quality Assured Awards (QAA) initiative.
The NTDA has announced that Renault Vans will be supporting its Tyre and Fast Fit (TAFF) awards in 2005. The TAFF awards are due to be launched at the NTDA’s Annual Dinner in April. The awards will feature Tyre Manufacturer, National and Regional Wholesaler, Tyre and Aftermarket Equipment Supplier, Product Innovation and a special award for Industry Advertising Campaigns.
In a statement summing up the company’s plans for the New Year, Pirelli has called 2005 “the year of OE.” In the company’s words, its New Year strategy will be based on four key business pillars – MIRS, original equipment, brand and new products.
The company recently announced that it would be bringing a fourth MIRS system into operation. In addition Pirelli highlighted the fact that its “Fist” advertising campaign has received awards for its “original equipment on the world’s finest” message.
Gaetano Mannino, president and CEO of Pirelli Tire North America, explained that only a few days into the New Year, the list of vehicles riding on Pirellis includes the following well-known names: The Dodge Ram SRT-10, SRT-10 Quad Cab and the Durango, made by Daimler-Chrysler; Ford’s F250 and F350 pickup trucks and the Five Hundred, Freestyle and Mustang GT. Chevrolet’s new Cobalt is also shod with Pirellis as an OE fitment.
Hayes Lemmerz International, Inc. announced that its steel wheel manufacturing operation in Guarulhos, Brazil has received the 2003/2004 supplier award from Agrale, the Brazil-based truck, chassis, tractor, motorcycle and engine manufacturer. The award recognized Hayes Lemmerz as “The Best Supplier” of its commercial truck steel wheels. The recent quality awards received by this plant demonstrate that investment in upgrading the capabilities of the plant are paying off. “I am honored that Agrale has recognized our efforts to be an industry leader,” said Fred Bentley, President of the Company’s International Wheel Group. “The key to successful implementation of quality is having a team that truly practices Operational Excellence. Our team strives to provide our customers with the best products and service possible.”
Employees at Bridgestone Firestone North American Tire, LLC’s (BFNT) Warren County facility received international recognition for their contributions to wildlife habitat conservation at the Wildlife Habitat Council’s (WHC) 16th Annual Symposium, Beyond Borders: Reconciling Wildlife Needs & Human Activity. BFNT demonstrates its commitment to environmental stewardship and increasing native biodiversity by achieving habitat certification at its Warren County plant.
The Motorsport Industry Association has confirmed that its annual Industry Awards dinner will be held at Autosport International in January next year. The show and its organisers will also sponsor the Export Achievement Award.
The dinner will be held in the grounds of the NEC on the first evening of the show, Thursday 13th January 2005. Awards will be presented across seven categories; business of the year, teamwork, small business of the year, export achievement, rally business of the year, technology and innovation, and service to the industry.
Over 600 executives from the motorsport and high performance engineering sector are expected to attend the event, which will also include an address from speaker Stuart Turner.
The Maserati Quattroporte has won the “2004 Import Car of the Year” award, from the Japan Automotive Hall of Fame Association (JAHFA). It achieved the award on its brand image, style, craftsmanship, value for money and for being the “ultimate choice for the car connoisseur.”
An annual survey carried out by US magazine, Consumer Reports, has found that when it comes to car and truck reliability, European produced vehicles are worst; US mixed, with Asian brands topping the table.
Dunlop has awarded the first “Maxxed Out” award of the 2004 SEMA show to the owner of a customized 2001 Honda Civic. Ryan Shutt from Baltimore was selected for Dunlop’s best-of-show award for having “the best Dunlop tyre and tricked-out car combination at the show.”
Bridgestone has reported that the number of independent tyre dealerships that have joined Bridgestone First Stop is at an all-time high. A total of 160 dealerships are now involved in the network.
Goodyear has received an award at the American Point-of-Purchase Show for the “creative merchandising and selling tools” that it used to support its line of Assurance tyres.
The show focuses on the best in-store marketing ideas used and three of Goodyear’s Assurance items were honoured with awards.
Iveco’s third annual Women in Transport Awards has recognised the achievements of three women working in the UK road transport industry.
Bridgestone has announced that the number of UK First Stop dealerships reaching the network’s highest customer service standard has doubled in the past 12 months. In addition the company has given six outlets its highest five-star award.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
