Bridgestone Awarded for Safety Campaign
Bridgestone has been awarded the FIA Academy’s annual World Prize for Road Safety, the Environment and Mobility in recognition of its outstanding contribution to the promotion of road safety.
The FIA bestows this award upon individuals or organisations involved in motoring and mobility that have displayed merit beyond the ordinary. The Academy’s decision to give the 2006 award to Bridgestone stemmed from the company’s worldwide promotion of its Think Before You Drive campaign.