Apollo’s Domestic Retail Network Aims at Women
According to Apollo Tyres representatives, the recent opening of retail network partner National Tyres has effectively helped to position Apollo as a premium brand that “caters for brand and performance conscious passenger vehicle owners in the city of Patiala and the neighbouring markets.” Importantly, the ambience of the showroom also encourages a steady but growing number of women drivers to personally visit this store for a tyre change or recommendation.
According to the company, the initiative has been recognised in the form of a ‘gold award’ in the 2008 In-store Asia Visual Merchandising & Retail Signage Awards in the transportation category. The In-store Asia awards are the country’s most respected recognition in the booming Indian retailing and merchandising sectors. This is the first time that a tyre showroom has been given this coveted award.