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Michelin Ranked Highest in Satisfaction Survey

For the 11th time, Michelin earned the highest ranking in the J.D. Power and Associates 2008 Original Equipment Tire Customer Satisfaction Study. This year, Michelin’s study scores averaged 38 points higher than the industry average in each segment, the tyremaker said.

Michelin has topped the rankings in all four award segments including Luxury/Sport, Pick-up/Full-size Van, Mass Market/Non-Luxury Sport and SUV. The 2008 results bring Michelin’s total to an unprecedented 56 awards in the U.S., the company said. (Tire Review/Akron)

12th September 2008/by Tyrepress Editors

Michelin Acknowledged For Supply to US Military

Two Michelin North America divisions have been acknowledged by the US military for their tyre quality and delivery service. The Defense Supply Center Columbus (DSCC) awarded Michelin Americas Truck Tires (MATT) and Michelin Aircraft Tire Co. (MATC) Best Value Medal silver awards August 26.

Michelin is one of 89 companies among the DSCC’s 82,000 suppliers to receive the military’s Best Value Medal. The military’s Best Value Medal is awarded to companies that have demonstrated exceptional quality and delivery performance as measured by the Automated Best Value System (ABVS), a computerised system that collects a vendor’s past performance data and translates it into a numeric score ranging from zero to a perfect 100.

1st September 2008/by Tyrepress Editors

Kwik-Fit Training Receives Ofsted ‘Outstanding’ Rating

The multi-million pound staff training programme operated by Kwik-Fit has been described as ‘outstanding’ following an inspection by Ofsted – the Government’s Office for Standards in Education, Children’s Services and Skills. At present Kwik-Fit’s annual training budget totals more than £3 million, and the glowing report the company received places it in the top five to ten per cent for corporate training provision in the UK.

28th August 2008/by Tyrepress Editors

Belle Honored for 50 Years With Goodyear

Michigan-based Belle Tire recently celebrated its 50th year of doing business with Goodyear. Goodyear chairman and CEO Bob Keegan and other company officials visited Belle Tire on Aug. 15 to present anniversary awards.

Belle Tire, which began business in 1922, started with Goodyear in 1958 when it took on the Kelly-Springfield line. Don Barnes, the Kelly salesman who put the deal together, later came on as a partner in Belle Tire, buying 100% ownership in 1984. Today, Belle Tire operates 80 retail locations across Michigan and northern Ohio, with seven offering commercial tires and service. (Tire Review/Akron)

26th August 2008/by Tyrepress Editors

Bridgestone TV Commercials Make Cannes Shortlist

What do “The Pianist,” “Pulp Fiction” and Bridgestone brand commercials featuring a screaming squirrel and a lucky dog have in common? All four works have been finalists at prestigious festivals in Cannes.

Inspired by the Cannes Film Festival, the Cannes Lions International Advertising Festival is held each year to recognise creativity in advertising from around the globe. Though they didn’t win the festivals’ top prizes like “The Pianist” and “Pulp Fiction” did, the two US Bridgestone brand commercials were chosen as finalists, placing them among the top 10 per cent of the more than 4,600 entries from 85 countries in this year’s advertising festival.

15th August 2008/by Tyrepress Editors

Michelin Names Logica as Applications Service Partner

UK based IT and business services company Logica has been selected as Michelin’s applications services partner for its Finance and Purchase Reporting Group, Supply Chain Management, Marketing and Sales (Customer Relationship Management) and Demand to Cash operations across Europe and North America. The three-year contract, which has the further option of being renewed for an additional three years, includes consulting services and systems implementation.

According to Logica, the partnership will – in addition to improving cost and quality performance – deliver enhanced operating efficiency and more responsive, flexible information systems. The contract, reports Logica, will draw upon its ‘blended delivery’ model, through which the optimal IT resources from Logica’s worldwide service centres will be allocated.

21st July 2008/by Tyrepress Editors

Conti Truck Visual Designer Wins Award

MetaDesign, the agency behind the brand communication on Continental’s new Commercial Vehicle Tyre, has been recognised for its “outstanding work in Visual Imagery” on the new corporate brochures. The award was presented at the iF Design Awards ceremony on behalf of an independent 16-member jury from the iF Industrie Forum Design based in Hanover.

Creatively-speaking, says Continental’s marketing manager Dr. Michael Korpiun, the idea was to base the advertisements around Continental’s customers: “It is our customers who deliver our bread, take our children to school and build our houses. It was therefore only logical to put them at the centre as ‘everyday heroes’.”

15th July 2008/by Tyrepress Editors

Delticom Promotes e-Commerce Tyre Sales

Delticom has begun to promote in earnest its e-Commerce platform in North America. Emphasising the ability of internet-based tyre shops to provide a quick, safe and cheap retail environment, the company hopes to capitalise on the rising prices of its high-street competitors.

tires-easy.com, the growing online store of Delticom is an international leader in the field, the most used in Europe, and has won many awards with largely positive customer feedback. The company believes it can save customers up to a quarter of the price they would have paid elsewhere, while the tyres can be delivered anywhere within the working week. The company has 6000 US partners, all of whom are linked on the website using a well-known internet branded map generator.

10th July 2008/by Tyrepress Editors

Michelin Sponsors 2008 Ballymena Business Award

The Michelin Athletic Club in Ballymena, Northern Ireland has played host to the launch of the Ballymena Business Excellence Awards 2008. Michelin is the event’s sponsor and enjoys a major role in the local community. Their truck and bus tyre manufacturing plant is one of the area’s largest employers and the firm has recently invested a further £14 million in new machinery for the factory.

8th July 2008/by Tyrepress Editors

Could Laser Tread Reader Be the Next Speed Camera?

A new laser tread depth measuring system for moving traffic could become the next speed camera. And while speed cameras have become known as the driver’s nemesis, this idea has already been recognised for its marketing value. ProContour GmbH, the German company behind the H3-D device recently won a mark of distinction in the Reifen 2008 Innovation Awards in the Service/Marketing Ideas category. In fact, Tyres & Accessories has learnt that the German police force and one or two well-known tyre manufacturers have already expressed an interest in placing significant orders.

Working on the principle of laser triangulation, the ProContour H3-D is likely to make a significant contribution to road safety if enough end up being bought and operated. The moment T&A saw the device in action in Essen, all the surveys about a third of the UK car parc running on dangerous worn tyres sprang to mind. Obviously many consumers won’t change their tyres unless they are told to, so why not tell them?

7th July 2008/by Tyrepress Editors

Goodyear’s Ben Crawley ‘Highly Commended’ in Marketing Awards

Goodyear Brand Manager Ben Crawley is celebrating after being highly commended at this year’s Marketing Society awards held at the London Hilton. Crawley was one of only two selected as a finalist from across the UK, in the society’s Young Marketer of the Year Award which recognises industry leading performance from marketeers under the age of 30.

Goodyear uses a mix of media to communicate its message of safety and the brands unique safety partnerships are the main focus of this initiative. By becoming Safety and Innovation partner of the RNLI, Mountain Rescue and British Eventing, Goodyear has been able to communicate a message of family safety to a much wider target audience. Communications have included cause related marketing via Goodyear’s award winning HydraGrip tyre renowned for its safety in the wet, where 50p per tyre was donated to the authority on water safety, the RNLI and the issuing of thousands of safety arm bands to horse riders across the UK through its partnership with British Eventing.

16th June 2008/by Tyrepress Editors

Goodyear ‘Gets There’ With Award

Goodyear Tire & Rubber Co. and its advertising agencies – McCann Erickson, New York; MPG, Boston; and HFA, Akron – were awarded an Effie Award June 4 for the 2007 Goodyear “Get there” marketing campaign.

The Effie Awards recognize advertising that has had the greatest impact on the advertiser’s bottom line, and celebrate the creative ideas and strategies that make a marketing campaign successful, Goodyear said.

The campaign marked the first time in 20 years that the Goodyear blimp played a lead role in the company’s advertising to communicate the tyremaker’s “values, attitude and commitment to consumers,” according to Goodyear.

9th June 2008/by Tyrepress Editors

Fleet Awards for Michelin and Kwik-Fit

Michelin and Kwik-Fit were among the companies who picked up awards at the 2008 Van Fleet World Honours ceremony, held at the Royal Automobile Club, Pall Mall, in mid May. These annual awards are presented to those companies, individuals and organisations that are judged to have achieved “the highest possible level of excellence” in the opinion of the judging panel – a panel made up industry professionals.

Van Fleet World editor John Kendall presented Michelin with the Environment Award for the tyre manufacturer’s latest Agilis van tyre, for light CVs between 2800 and 3500kg. He said that most drivers view their tyres as “round, black and not very interesting, but fitting the right tyre can have a notable impact on a fleet’s carbon footprint.”

5th June 2008/by Tyrepress Editors

Fast Car Commends Uniroyal Rainsport 2

The inaugural Fast Car Hit List awards have recognised the Uniroyal Rainsport 2, commending the newly launched rain tyre for its styling and handling in the wet. The Hit List awarded commendations in 14 different categories. All the products were judged on their quality, originality, desirability and value making the Hit List a real stamp of approval for all tuning enthusiasts to be on the look out for.

The Rainsport 2 was shortlisted in the chassis mods category. Fast Car said; “This distinctive looker can deliver impressive levels of grip in the dry but, more importantly for us drivers in the wet and greasy UK, can also astound with its ability to hang on in the rain.”

16th May 2008/by Tyrepress Editors

Conti Developed Volvo Safety System Wins First UK Award

The Continental rear-end collision prevention safety system that recently debuted on the Volvo XC60, and will be fitted standard to the vehicle when it reaches UK showrooms this October, has won its first UK award. The City Safety system took top honours in the Technology category at the Fleet World Honours Awards 2008, held in London on May 13.

Commenting on the award, Chairman of Judges George Emmerson said: “Volvo’s commitment to researching and developing groundbreaking technologies has led to a number of safety milestones. City Safety is among the cleverest so far, predicting when low-speed accidents will happen and preventing them from occurring. City Safety will offer fleets financial, operational and social benefits that deserve recognition.”

14th May 2008/by Tyrepress Editors