Bridgestone to Sponsor World Green Car Award
Bridgestone has obtained exclusive title sponsorship for the 2010 World Green Car Award. The global agreement was drawn up between Bridgestone Corporation of Japan and the World Car of the Year Awards Association, based in Canada, in December 2009. The agreement gives Bridgestone exclusive global branding rights on all communications emanating from the World Green Car Award during the 2010 calendar year and at official awards press conferences to announce the World Green Car three finalists and winner.