2011 TAFF Awards preview
It's that time of the year again, when the tyre industry casts its votes to pick the winners of the NTDA's Tyre & Fast Fit (TAFF) Awards. A voting form is included in this magazine (and in our July issue) with the names of those companies that made the final shortlist or votes can be cast via the NTDA website. The final shortlist was compiled from nominations from NTDA members.
The winners will be announced at the NTDA's Annual Dinner, which this year is being held at the Hilton Metropole Hotel at the NEC, Birmingham on 20th October.
The categories are the same as in previous years, but there is also a new award for 2011 – that of "Tyre Centre of the Year". Retailers are invited to propose a depot or garage for consideration and those centres nominated will be the subject of a "mystery shopping" exercise, carried out by Encircle Marketing, who have extensive experience in this area.