New logo for Nankang at Reifen
Nankang will unveil its new logo from Hall Three, Stand 105 at Reifen 2012 in Essen next week.. It consists of the logo typeface of 'Nankang' and the brand promise of 'Free Your Way'. Nankang Tyre's corporate logo has been used for over two decades. Facing the increasingly competitive global marketplace, the company says it is charging forward with a new Corporate Identity System (CIS). The new CIS will serve as critical guidelines for global brand management, and more importantly as the foundation to fresh brand image of Nankang.