New products and brand support for Cooper, Avon ranges
Recent initiatives to increase awareness of the Cooper tyre brand in the UK and Europe have yielded positive results, and therefore Cooper Tire & Rubber Company Europe not only intends to continue these efforts, it has begun extending them to the Avon brand. During Reifen 2016, Tyres & Accessories caught up with Jeff Schumaker, managing director and vice-president of the tyre maker’s European operations, and discussed where Cooper Tire Europe is heading with its two brands in regards to products, positioning and promotion.