Cooper-Avon Tyre: A Change For The Better
Related news: Flagship Brands From Cooper-Avon At Reifen 2000 Cooper Names New SUV/LT Tyre Development Manager Avon Renews Racing School Contract Avon Tyres Name Bows out of British Formula 3
Related news: Flagship Brands From Cooper-Avon At Reifen 2000 Cooper Names New SUV/LT Tyre Development Manager Avon Renews Racing School Contract Avon Tyres Name Bows out of British Formula 3
Related news: Flagship Brands From Cooper-Avon At Reifen 2000 Cooper Names New SUV/LT Tyre Development Manager Avon Renews Racing School Contract Avon Tyres Name Bows out of British Formula 3
Cooper-Avon has appointed David Carson as European Brand Marketing Manager, responsible for both the Cooper and Avon brands. One of his key roles is to build on Cooper-Avon’s share of the high performance tyre sector. Before joining Cooper-Avon, David worked for Toyo Tyre UK.
Cooper-Avon has launched a range of precure treads as an addition to its remould materials range. The treads were designed in collaboration with Oliver Rubber, which is part of the Commercial Division of Cooper Tire & Rubber, and they will be manufactured by Rekor Rubber, of Turkey. Initially, eleven profiles will be launched, in a total of 59 pattern sizes.
In 1997, Avon Tyres, a British-owned rubber goods and tyre manufacturer for over 120 years, was taken over by the American manufacturer Cooper Tire & Rubber Company. The subsequent three years or so have been among the most eventful in Avon’s long history; fears that the British company (annual turnover in excess of 100 million Pounds) would be absorbed by its new parent (annual turnover approaching $4 billion) proved to be groundless. This came as a relief to locals, as Avon was (and still is) the town of Melksham’s largest employer and plays an important part in community life. On the contrary, Cooper has invested heavily in its first manufacturing base outside the USA and Avon has reorganised, rethought its product offering and, in an uncertain economic climate, prospered. Our article examines how the company has changed and examines its prospects for the future. Managing Director Ron Shield and Marketing Director Julian Baldwin outline the events since the takeover and the way that the Cooper-Avon relationship has developed.
Cooper-Avon has introduced the Avanza AV9 range of tyres, designed for transit and express vans. The tyre is available in 15 sizes, R and T speed ratings and aspect ratios of 65, 70, 75 and 82.
Cooper-Avon Tyres is to manufacture the Cooper Cobra VHP at its factory in Melksham. The tyre has been specially designed for European motoring and comes in H and V speed ratings, in 17 sizes and aspect ratios from 45 to 70 series. The Cobra VHP is the third Cooper brand tyre to be made at Melksham, joining the Sportmaster GLE and Discoverer Sport HP.
Cooper-Avon has introduced another two new tyres to its range of products available in Europe. First of these is the Lifeliner Touring SLE (Sport Luxury Edition) and it is the first premium touring tyre from Cooper to be available in three speed ratings; T, H and V. The second product is the Discoverer M+S, which is a winter tyre made in Findlay Ohio, but designed for European roads. It features a number of pin holes for those countries where studded tyres are acceptable.
An agreement has been reached whereby Taiwanese tyre manufacturer Kenda will make passenger car radials for Cooper-Avon. Cooper says that a number of brand names will be manufactured, including Cooper and Avon, initially T-rated tyres and, again initially, for sale in Europe. The agreement frees up valuable capacity for high performance tyre production at Cooper-Avon’s Melksham plant, says Managing Director Ron Shield.
Avon Tyres’ new Azaro II motorcycle tyre performed well in a series of tests conducted by Motor Cycle News, the UK’s leading bike newspaper. Seven brands were tested on six different motorcycles and the Azaro was placed first or second in these.
The first Cooper winter tyre designed specifically for the Alpine market is to be manufactured at Cooper-Avon Tyres’ Melksham (United Kingdom) plant. The “Weather-Master SiO2” will be available in 15 T-rated and 11 H-rated sizes this autumn.
Avon has produced the biggest motorcycle tyre ever made. It is a 250/40 – 18, nearly ten inches wide and does not fit any known motorcycle. Avon says it wants to inspire custom designers to create a bike which will take the tyre.
Avon Rubber, British supplier of components for the automotive industry and not to be mixed up with the tyre manufacturer Avon, has released a profit warning. Due to pricing pressure and the strong British Pound the company will probably not achieve the profits expected. Experts think that Avon Rubber is too small for a global market, while the company itself recently blamed falling car production in the UK for the drop in annual profits.
Cooper-Avon Tyres has announced that it is to phase out the production of medium sized truck and bus tyres at its Melksham, UK plant. The company intends to concentrate on passenger, light truck, motorcycle and racing tyres.
Cooper-Avon has announced the launch of a newly developed road and track tyre, the CR500, which will be fitted to Caterham’s new Superlight R500 model. The tyre has been jointly developed by Cooper-Avon and Caterham and is heavily influenced by Avon’s radial tyre racing success.
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