Avon’s Roadrider a Track and Critical Success in 2010
Avon’s Roadrider is a comprehensive range of cross-ply tyres for road-going and classic racing motorcycles. During 2009, Avon decided to produce a number of different fitments, all V-speed rated, which would allow the retailer to carry much less stock but be able to cover a large number of diverse motorcycle models. This strategy was rewarded at the start of 2010 at the British Dealer News Industry Awards. Having polled more than 500 UK motorcycle dealerships the Avon Roadrider received a Certificate of Merit in the Best Aftermarket Product category.