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Avon Tyres debuts two-wheeler brand identity, upgrades capacity & quality

The Goodyear Tire & Rubber Company has launched a new brand identity for its Avon Tyres range, one it says builds on the brand’s “proud history in the motorcycle world.” The rollout of this identity accompanies a “major industrial upgrade” for the European plant that manufactures Avon two-wheeler tyres. This facility is now equipped with five state of the art building machines and an all-new finishing line dedicated to the eye-catching whitewalls that characterise the Avon custom range.

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Related news:

  1. Focus on key designs – Goodyear’s plans for Avon two-wheeler portfolio
  2. Joint EICMA presence for Dunlop & Avon
  3. Avon TrailRider fitment for Honda Africa Twin launched
  4. Goodyear: Avon will remain in our portfolio both for passenger and motorcycle tyres
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Camac restart – Nova Motorsport now making 3 tyre brands

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Over recent months we’ve reported the renaissance of the Avon brand at the Camac tyre factory in Portugal, which Nova Motorsport acquired in April. The Camac brand has also gained a new lease of life thanks to a 20-million-euro investment to refurbish and upgrade at the factory in Palmeira over the past half a year.

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Related news:

  1. New Portuguese home for Avon motorsport tyre production equipment
  2. Avon tyre production restarts with Nova Motorsport in Portugal
  3. Nova Motorsport signs 5-year RallyX Championship tyre supply agreement
  4. Nova Motorsport supplying Avon tyres to HVM Racing championships
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Avon tyre production restarts with Nova Motorsport in Portugal

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Nova Motorsport has produced the first Avon Motorsport ACB9 Formula Ford and Avon Traction Mileage tyre for classic Land Rovers at its new manufacturing facility in Portugal. The plant, acquired from Camac in May 2024, is equipped with moulds and manufacturing equipment from the former Avon factory in Melksham.

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Related news:

  1. New Portuguese home for Avon motorsport tyre production equipment
  2. Nova Motorsport acquires Camac
  3. SPC Rubber forms new tyre brand Nova Motorsport, appoints ex-Avon motorsport head
  4. Nova Motorsport signs 5-year RallyX Championship tyre supply agreement
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New Portuguese home for Avon motorsport tyre production equipment

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A 20-million-euro transformation of the Camac tyre factory in Portugal, recently acquired by Nova Motorsport, is reportedly nearing completion. More than 200 lorries have transferred the entirety of the Avon motorsport tyre production facility in Melksham, Wiltshire to the Santa Tirso plant. According to Nova Motorsport, the “scale of the investment and extent of the refurbishment is set to significantly enhance the quality and capability of the existing Camac facility.”

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Related news:

  1. Nova Motorsport signs 5-year RallyX Championship tyre supply agreement
  2. Nova Motorsport acquires Camac
  3. SPC Rubber forms new tyre brand Nova Motorsport, appoints ex-Avon motorsport head
  4. Nova Motorsport signs 5-year British Hillclimb Championship title sponsorship, tyre supply deal
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New sizes join Avon WX7 winter range

Avon has expanded its WX7 winter tyre range with the addition of 12 SKUs for 17- to 19-inch rim diameters. The new dimensions grow the range to a total of 29 sizes to give increased access to a “broad spectrum of cars.”

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Related news:

  1. Flagship Brands From Cooper-Avon At Reifen 2000
  2. Ongoing Pressure On Goodyear
  3. Tyre Guarantee From Volkswagen
  4. Bad Winter Forecast In USA
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Nova Motorsport acquires Camac

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Following the news that the company will be producing certain Avon-branded motorsport tyres, Nova Motorsport has announced “its acquisition of leading tyre producer, Camac”. No details relating to the terms of acquisition have been released.

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  1. Cooper acquisition is a game changer – Apollo MD talks to T&A
  2. Nova Motorsport signs 5-year RallyX Championship tyre supply agreement
  3. “Boring” F1 tyres should be replaced with Avon or Goodyear – David Coulthard
  4. SPC Rubber forms new tyre brand Nova Motorsport, appoints ex-Avon motorsport head
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Yokohama tyres OE on two Ariel models

Ariel Motor Company, has selected Yokohama tyres as original equipment (OE) for two of its vehicles – the Ariel Atom and the Ariel Nomad. Effective immediately, the Atom will be available to customers fitted with Yokohama’s Advan Sport V105 tyre. From later in 2024, all Ariel Atoms will be fitted with Yokohama’s Advan Sport V105 as part of an exclusive one-make supply agreement.

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  1. Yokohama tyres for Ariel Nomad
  2. Yokohama OE on Porsche 911, Boxster and Cayman
  3. 1012 bhp Bristol Fighter-T Runs on Michelin Tyres
  4. Yokohama OE on 2025 Subaru Forester
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Nova Motorsport signs 5-year RallyX Championship tyre supply agreement

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Nova Motorsport

New motorsport tyre brand Nova Motorsport has signed a five-year partnership to make it the official tyre supplier to the RallyX Championship, starting with the 2024 season opener in Sweden (10-11 May). The deal represents continuity for the championship in a sense; Nova Motorsport has acquired the rights to sell products under the Avon Motorsport and Avon Racing brands from Cooper’s owner, Goodyear; has recruited several key staff from the former Cooper Avon operation based in Melksham; and has acquired all residual stock from the Cooper Tire & Rubber Company and Avon Motorsport business, including the world leading ACB11 rallycross tyre. Nova Motorsport said it is making a “firm commitment to uphold the legacy, performance and quality of Avon Motorsport products.”

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Related news:

  1. Former Cooper Avon managers James Weekley, Matthew Vincent join Nova Motorsport team
  2. SPC Rubber forms new tyre brand Nova Motorsport, appoints ex-Avon motorsport head
  3. Cooper ready to support World RX and RX Lites Swedish ‘carnival’
  4. Cooper Tire Europe launches full rally tyre range
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Former Cooper Avon managers James Weekley, Matthew Vincent join Nova Motorsport team

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Nova Motorsport

Nova Motorsport has continued its recruitment of former Cooper Avon managers previously based at the company’s erstwhile European headquarters in Melksham. James Weekley, former general manager at Avon Tyres Motorsport, leads Nova Motorsport as commercial director. Ex-Cooper Tire/Avon Motorsport product technology manager Matthew Vincent has also become Nova’s senior product category manager. The two appointees join Paul Coates, Cooper Tire/Avon Motorsport general manager, whose appointment was previously announced, and who has become Nova’s contracts manager. The experienced team has been assembled by founder and managing director of the brand’s parent company, SPC Group, Paul Hallas.

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Related news:

  1. Nova Motorsport signs 5-year RallyX Championship tyre supply agreement
  2. SPC Rubber forms new tyre brand Nova Motorsport, appoints ex-Avon motorsport head
  3. Cooper Tire Europe launches full rally tyre range
  4. Avon Tyres announced as official tyre supplier to Series Elite
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Goodyear sells Cooper Avon assets to Nova, leases Avon motorsport tyre brand

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Nova Motorsport

Goodyear executives have confirmed that Turbalvoroco Unipessoal LDA, trading as Nova Motorsport (Nova), will buy “certain assets used in the manufacturing and sale of” Avon-branded motorsport tyres. Nova has also acquired “the brand license, traditionally used in the manufacturing and sale of certain motorsport tyres under the names ‘Avon Motorsport’ and ‘Avon Racing’”. Tyres & Accessories understands that Nova plans to continue the production of some of the Avon Motorsport product range independently from Goodyear.

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Related news:

  1. Cooper Tire Europe launches new brand portal
  2. “Boring” F1 tyres should be replaced with Avon or Goodyear – David Coulthard
  3. Goodyear: Avon will remain in our portfolio both for passenger and motorcycle tyres
  4. SPC Rubber forms new tyre brand Nova Motorsport, appoints ex-Avon motorsport head
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SPC Rubber forms new tyre brand Nova Motorsport, appoints ex-Avon motorsport head

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Nova Motorsport

UK compounder SPC Rubber Group has formed a new tyre brand targeting the global motorsport market. Nova Motorsport founder and SPC Rubber managing director Paul Hallas said the company will focus “solely on low-volume racing and specialist tyres,” looking forward to announcing its first products and international partnerships in 2024. With a website and social media channels already in place, Nova will take its public bow at Retromobile – The Classic Car Show in Paris (31 January to 4 February 2024, Hall 1, Stand M-002). Nova has also recruited strong segment experience in its leadership team, including former Avon Motorsport head Paul Coates. Nova launches shortly after Goodyear’s closure of the Cooper Tire manufacturing facility in Melksham, the historical home of Avon and its motorsport operations. Nova is headquartered in Wiltshire, the same UK county as Melksham. “Nova”, as will already be apparent to those in the tyre industry, is Avon in reverse, perhaps a nod to a UK brand with a long motorsport heritage, whose future is being reconfigured under its new owner.

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Related news:

  1. Avon Tyres supports 6-time gold medallist Hoy in Caterham Seven Donut Challenge
  2. Iconic British car brands fit Avon at Geneva Motor Show
  3. Cooper Tire Europe launches full rally tyre range
  4. Goodyear: Avon will remain in our portfolio both for passenger and motorcycle tyres
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‘Strategic player’ Dunlop to cover 84% of value segment market

Goodyear Tire & Rubber has further confirmed its brand strategy for the coming years, the so-called “redefined roles” for Dunlop, Avon and Cooper, amongst others. The company has de-premiumised Dunlop in anticipation of growth within tiers 2 and 3 of the tyre market in the next half-decade at the expense of tier 1.

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Related news:

  1. Is Avon now a motorcycle tyre brand?
  2. Goodyear Dębica plant at 70% capacity following fire – sales up to $40 million lower
  3. Joint EICMA presence for Dunlop & Avon
  4. Goodyear EMEA responds to global challenges
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Massimo Tyre sponsors MX5 Cup

Massimo Tyre

Massimo Tyre is set to become the official tyre sponsor of the MX5 Cup racing tournament. Starting in 2024, approximately 40 drivers will compete up and down the UK for the ‘Massimo Tyre MX5 Cup by 5 Club’. The decision to switch to the popular tyres reportedly came after “record-breaking results in testing”. The series starts on the weekend of 20 April 2024 at Croft circuit.

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Related news:

  1. Avon Renews Racing School Contract
  2. Avon Tyres to Back Caterham Superlight Challenge
  3. Avon Signs Up to 3 More Years with British GT
  4. Cooper Tire Agrees British Formula 3 Extension
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Goodyear signs tyre supply deal with Masters

Several Masters Historic Racing series will compete on Goodyear and Dunlop tyres under a new long-term tyre supply agreement between the tyre maker and UK-based race organiser. Goodyear says this agreement builds on longstanding relationships between Masters and its Dunlop and Avon brands and marks the reintroduction of the Goodyear name into several championships, including events for Formula 1 and 24 Hours of Le Mans cars.

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Related news:

  1. Goodyear rules out F1 tyre supply bid in 2017
  2. Stephen McKeown wins Formula 1 Era Superbike Championship on Avon Tyres
  3. Hankook replaces Dunlop as 24H Series title sponsor
  4. Group C racers to roll on Avon tyres
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Joint EICMA presence for Dunlop & Avon

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This year will be the first time the Dunlop and Avon brands share exhibition space at the EICMA motorcycle show in Milan, following The Goodyear Tire & Rubber Company’s acquisition of Cooper Tire & Rubber Company in 2021. While Dunlop is scheduled to “showcase its strongest range yet,” Avon will “focus on key designs” with a range that “still offers” its “most popular products” alongside the Dunlop portfolio.

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Related news:

  1. Focus on key designs – Goodyear’s plans for Avon two-wheeler portfolio
  2. Dunlop an ISDE sponsor
  3. Avon to debut new motorcycle fitments at Expo show
  4. Dunlop TT100 GP Radial – retro styling meets modern performance
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