Sumitomo Rubber Industries Motorsport Department has selected Avery Dennison’s AD Maxdura tyre tag for use by endurance racing teams on Falken tyres. Teams will benefit from new data to help them prepare and improve race performance. With a unique RFID transponder implanted in each tyre, information can be read automatically and used to identify precisely which tyres are in use from the pit to the track. To further boost control, as well as stock and performance management, the Avery Dennison Maxdura Tire Tag enables teams to optimize real-time inventory and logistics. In addition, providing a unique ID for each tyre is intended to “improve reuse and recycling processes after the race to make events more environmentally sustainable.”