Battery Market Brands Growing, say Manbat, Johnson MDs
The UK battery market is seeing branded products in growth at the expense of private labels, though the latter still hold over two-thirds of the total market, according to Paul Matarewicz, the managing director of Johnson Controls Batteries and VARTA. Meanwhile, Manbat’s MD, Steve Sheppard believes that the rising brand awareness in the UK is a result of the general economic slump, to which consumers are responding with a desire for greater reliability and longer lifespan.