Coker to Offer Michelin Lifestyle Products
(Akron/Tire Review) Michelin Lifestyle Ltd. has signed a licensing deal with Coker Tire Co. for the development and marketing of Michelin-branded products, including garage accessories, apparel, personal accessories, high-end memorabilia and collectibles.
According to Michelin Lifestyle, Coker will offer these products through Coker Tire’s North American catalogue operations and online store at www.coker.com.