As the world’s car companies gather in Geneva for the biggest event of the year, brand valuation and strategy consultancy Brand Finance has released its annual review of the state of their brands. Every year, Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.
Automotive Brands has carried out research suggesting there isn’t much cleaning agent in many of the most popular brands of car glass cleaner. The makers of Power Maxed car care products say the amount of isopropanol present in some leading manufacturers’ bottles ranges from half of what is effective to negligible, and is urging consumers to take the time to read the label before making purchases.
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