Messe Essen reports positive Reifen show, announces deal to secure future
The figures for Reifen 2014 have been totted up; according to show organiser Messe Essen, between 27 and 30 May around 20,000 people visited the world’s largest tyre exhibition. This year’s attendance was therefore even higher – if only slightly – than the record numbers achieved in 2012. This time round, 36 per cent of all visitors were industry professionals based in the show’s home country, Germany, while the rest – some 12,800 visitors – travelled to Essen from 130 different countries.