Talking winter tyres in the desert with Deldo
With temperatures ranging between 39 and 47’C during the week of this year’s Automechanika Middle East, Dubai might seem like a bizarre place to talk about winter tyres, but that’s the position Tyres & Accessories found itself in during a conversation with Deldo Autobanden NV’s international sales and marketing manager, Rutger Veerman. In addition there was also news of a new Deldo private brand tyre.
But first the winter tyres. According to Veerman, 2011 is the first year the well-known Belgian tyre wholesaler has pre-sold winter tyres to distributors in the UK. Sales of the ironically cold weather products are also said to be booming in general with many companies across Europe failing to get enough stock during the last winter season.