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Continental a Major Partner of Australian football

Continental Tyres has signed a significant sports sponsorship agreement in Australia, and for the 2021 season becomes a Major Partner of the Australian Football League (AFL). This deal with the pre-eminent Australian rules football association also sees Continental become exclusive naming rights partner of the AFL Trade Period and official sponsor of the AFL Runners, the messengers who exchange information between the coach and players on the field.

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Related news:

  1. Football: Continental extends partnership with England Women’s Senior Team
  2. Ten Consecutive Cups for Continental Tyres and Women’s Football
  3. Nexen Tire sponsoring Australian ‘A-League’ football club
  4. £200 million acquisition expands Continental’s tyre sales network in Australia
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Nexen targets Oceania with sports marketing in Australia and New Zealand

On 27 February Nexen Tire announcedits sponsorship of the ‘Geelong Cats’ Australian Football team and the ‘Chiefs’ New Zealand Rugby team. The two moves are described as being part of Nexen’s new sports marketing plans, which are intended to build brand awareness in the Oceania market. The plan is to leverage the profile of the two well-regarded teams. […]

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Related news:

  1. Hankook extends rugby league sponsorship in Australia
  2. Nexen begins Czech ice hockey sponsorship
  3. BKT sponsoring Australian cricket league
  4. Liqui Moly sponsors Bathurst 12 hour endurance event
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