Become a tyre ‘genius’ with Bridgestone training
Those wishing for a greater mastery over the tyre business may benefit from a new bespoke training course Bridgestone UK is starting to roll out. The tyre maker says it intends to create industry-renowned ‘tyre geniuses’ with expertise across all aspects of the tyre sector through its training, which it calls the Genius Training Development programme. According to Bridgestone, the Genius Training Development programme is the first of its kind to provide a clearly defined development structure and is the most comprehensive of its type within the industry. The programme was launched on 31 January, with 30 people from a broad spectrum of tyre companies taking part in the inaugural training sessions.