Making High Performance Better
Since BFGoodrich took over supplying some WRC teams, the brand has been showing its high-performance colours. Now managers are offering independent dealers some great opportunities to taste the hi-octane lifestyle.
Like other influential companies Michelin group brand BFGoodrich has felt the effect of a downturn in general passenger car replacement market. However, though sales volumes dropped in the first half of 2005, associate brand manager Dominic Clark reports that this was compensated for in the second half -against the market trend. While some sources put the total market downturn between 11 and 13 per cent, BFGoodrich only experienced an 8 per cent drop in the first half of 2005. In the second half sales compensated for the first half results and the company ended the year only 1.2 per cent down on 2004.