ATS Euromaster has appointed Gary Butterworth as central operations manager, effective immediately. Butterworth, who will be field-based, steps up after eight years as area operations manage. In that role, he led up to 28 service centres across southern England.
Fleets are continually looking for ways to minimise their outgoings in the current economic climate. Longer lead times result in fleets running vehicles for extended periods, and many are coming under pressure to contain costs. Longer lifecycles also influence tyre replacement, and ATS Euromaster sales director Jason Chamberlain thus emphasises that it’s in “fleet managers’ best interests to implement a more planned approach to tyre maintenance in order to minimise costs.”
Two months on from the opening of its new tyre fitting and service centre in Hull, and ATS Euromaster reports that the business is “going from strength to strength.” The new premises allows for commercial vehicle servicing including MOT work for class 4 and 7 commercials and for trained technicians to perform routine maintenance on EVs and hybrid vehicles.
ATS Euromaster opened a brand-new tyre fitting and service centre in Hull on 1 February 2023. The opening brings ATS Euromaster’s total network size 260 centres. According to the company, the Cleveland Street centre offers “wider scope for commercial vehicle servicing, thanks to its high roof bays”. That enables ATS Euromaster Hull to now provide MOT work for class 4 commercials (motorhomes, ambulances, taxis and vans up to 3000kg) and Class 7 commercials (vans up to 3500kg), particularly high roof versions.
Financial pressures make ‘buying cheap’ a temptation for vehicle owners faced with a raft of spiralling expenses, but ATS Euromaster urges motorists not to compromise on tyre safety, especially heading into the more hazardous winter months. This call comes at a time when consumer trends suggest an increasing number of drivers are attempting to save money by opting for part-worn tyres instead of new.
ATS Euromaster is supplying tyres to charity Nadiya and community group Help Ukraine BAMK UK that are taking a medical convoy providing urgently required medics to Ukraine. The charity approached ATS Euromaster for 20 tyres to outfit four vehicles on a tight timeframe of seven days from request to convoy departure.
Nationwide tyre retail, service and maintenance provider ATS Euromaster has won the 2022 Netcall App of the Year award. Netcall’s annual App of the Year awards ceremony, held this year on 30 November, highlights the best apps created by its customers in Liberty Create, their low-code platform. The awards were judged not only on the technical aspect and build but the value added to customer experience.
Fleets are racking up additional running costs though drivers running vehicles with tyres that are underinflated. According to ATS Euromaster, 12 per cent of the vans and cars it sees under its fleet Mastercare programme feature tyres that are below pressure. The results, says the national tyre and maintenance provider, will be to inflate running costs by between 3-10 per cent depending on the degree of under-inflation.
Over a period of 12 months, ATS Euromaster piloted an out-of-hours tyre inspection and replacement service for retailer and dotcom fleets. The tyre and maintenance provider recently opened up this night shift service to last-mile delivery operators is already generating over 9,300 servicing jobs per month. It says this service, which complements the existing emergency tyre work service it provides to blue lights fleets, is “already proving a hit for customers and staff.”
From November, Tructyre managing director Nick Harley will become MD of all Euromaster Group companies in the UK. Reporting to Benoit Hubert, Harley will be responsible for both ATS Euromaster and Tructyre. Vitor Silva, the current MD of ATS, will take on the role of chief performance officer for Euromaster Group and be based in France.
Fleets changing to lower carbon and zero-emission vehicles are having to adapt to different SMR maintenance requirements, and ATS Euromaster notes that this can lead to higher costs. But the tyre service and maintenance provider says these can be managed effectively with a variety of insider tips on how to keep maintenance budgets under control.
ATS Euromaster reports that demand for its mobile tyre service increase rapidly over the last two years. The tyre retail business currently attends 9,000 jobs a month on average. A quarter more jobs are expected next year.
Tructyre founder Glenn Sherwood is the new Chief Growth Officer at Vaculug. In this role, he will be responsible for the firm’s new growth initiatives both on the fleet side as well as the technology and product side of the business.
ATS Euromaster has expanded its sales team with the appointment of Craig Archibald as business development manager and John Hall as territory account manager for the north of England. In addition, effective 1 July, Dan Hickman will be promoted from his current role of territory sales manager to national sales manager, with a team of experienced territory account managers reporting to him.
ATS Euromaster, which describes itself as a network of “tyre and maintenance centres”, has invested in upskilling technicians so they can work on both hybrid and electric vehicles. Technicians have been trained to IMI standards as part of a phased roll out.
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ATS Euromaster
ATS Euromaster
[Joenomias] Menno de Jong; Pixabay