ATS Euromaster has experienced a significant increase in the volume of SMR work it is now completing, with work on brake changes up 27%, commercial vehicle servicing up 41% and the number of MOTs completed increasing by 8%. The tyre and maintenance provider believes a combination of factors is behind the increased SMR workload, and in response, it is hiring new staff and further training the existing ATS workforce.
ATS Alloy Wheels turns 50 this year, and is marking the occasion with the launch of a new slogan – Nothing beATS Performance – and a major promotional campaign.
Last October, Tructyre ATS announced plans to create a new nationwide tyre management specialist with the merger of Tructyre and ATS Euromaster’s heavy tyre operation. The company says that after “eight months of hard work” it has completed this transition.
As of this season, ATS is exclusive wheel supplier to the Formula 4 championship. The Superior Industries-owned brand now announces it has also entered into a partnership with US Racing, the race team belonging to former F1 driver Ralf Schumacher. Under this arrangement, ATS will cooperate in testing carried out by the team.
All cars competing in the DTM in 2017, starting at Hockenheim this coming weekend, won’t just ride on a new Hankook tyre. As of this year, the entire field will race on ATS forged aluminium rims. Wheel manufacturer Uniwheels developed the 12×18 front and 13×18 rear rims specifically for the German touring car championship, and with this supply arrangement, ATS becomes an official DTM series industry partner.
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